New personal shopping service to help individuals create and re-create their own style.

Director of Sales, Vanessa Ortega, made the official announcement today that upstart marketing company, The JP Group, will help to launch a new personal shopping and styling service, The Denim Guy.

Johnny Pinto, founder of The JPGroup and now creator of the Denim Guy, recognized the growing need for a service to help individuals shop for denim and signature pieces that help pull together a great outfit. Not only will The Denim Guy offer personal shopping, but also help customers create new looks from clothes already hanging in their own closets, thus forever banishing the phrase “I have nothing to wear.”

“The concept behind this service is simple,” said Ortega. “Some people are just too busy to shop, or loathe the shopping experience. The Denim Guy will take the hassle out of shopping and bring the shopping experience to the convenience of their home.”

When asked what expertise and relevance he will bring to The Denim Guy, Pinto touched upon his vast career experience in the fashion world, “My background and education in fashion has allowed me to really understand what works best for a variety of people. I am excited to re-connect with the everyday consumers because right now consumer needs, likes, and demands are changing, so do the way they shop, and it is my job to help bring them what they want.”

The Denim Guy will be based out of Long Beach, CA and cater to the Long Beach and surrounding areas. Services are set to launch in August 2009.

Follow Apparel Search on Twitter