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Baby Phat
Baby Phat by Kimora Lee Simmons has positioned itself in the world of
fashion as the premiere female hip-hop brand. Sassy, sexy, and stylish, Baby
Phat first hit the scene as a publicity tool when tiny tees with the clever
name Baby Phat were produced to electrify a Phat Farm runway show. When
celebrities, supermodels and tastemakers began wearing the baby tees, a
phenomenon grew, and a decision was made to launch an entire Baby Phat
sportswear collection. A lifestyle brand was born.
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