Sustainable fashion is
is designed to be environmentally
friendly. It is part of the larger trend of "ethical fashion,"
and according to the May 2007 Vogue
appears not to be a short-term trend but one could last multiple
seasons. (In my opinion, it is best to
become a perminent trend). While environmentalism used
to be manifest in fashion through a percentage of sales being donated to
a charitable cause, fashion
designers have recently adopted the idea of sustainability,
using more environmentally-friendly materials and methods in clothing production.
say that they are trying to incorporate these sustainable practices into
modern clothing, rather than producing "dusty, hippy-looking clothes."
Sustainable fashion is typically
more expensive than
clothing produced by conventional methods.
Here at Apparel Search, we feel that helping the environment is worth any
prices. At the popularity of organic and sustainable clothing grows,
you will see an increasing number of Hollywood celebrities become
associated with sustainable fashion.
It appears that the organic fashion trend can never hurt the PR of the celebs.
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