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Vanity sizing, also known as size inflation, occurs when clothing is sized smaller, in theory it will please the buyer.

Vanity sizing may result in the removal of a garment of smallest measurements, if, for example, all garments were taken down a size, the smallest garment's previous measurements would no longer exist in that line of clothing. So as not to lose customers, companies often add smaller and smaller size labels, the smallest thus far being zero.

The above article is licensed under the GNU Free Documentation License. From Wikipedia, the free encyclopedia (  10/8/06  Above article modified by Apparel Search
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