Lane Bryant and Lane Bryant
Lane Bryant is the most widely recognized name in specialty
plus-size fashion. Acquired by Charming Shoppes, Inc. in
2001, Lane Bryant has nearly 900 full-line and outlet stores
nationwide as well as an expansive online store at
lanebryant.com. The company offers trend-forward,
sophisticated and high-quality fashion in sizes 14-28. By
being a positive influence on the way women feel about their
bodies, Lane Bryant has become the premier destination for
plus-size fashion and intimates.
Charming Shoppes, Inc.
is a leading multi-brand specialty apparel retailer
primarily focused on plus-size women's apparel. They are
the parent company of three distinct store brands – Lane
Bryant, Fashion Bug and
Catherines Plus Sizes.
Their Vision is to be the company known for celebrating the
lives and fashion image of women wearing plus sizes. Their
continuing Mission is to serve the lifestyle apparel needs
of women wearing plus sizes with the very best service,
fashion selection, value and fit.
Here is a brief history of Lane
Bryant. This is merely a small portion of their
Lena Bryant founded Lane Bryant in New York as the first
women's apparel retailer in America devoted exclusively to
The first Lane Bryant store opened on Fifth Avenue in New
York City in 1904. Lane Bryant eventually grew to 222 stores
nationwide, offering a wide selection of fashion apparel. In
1982, The Limited, Inc. acquired Lane Bryant. During a
period of rapid expansion, Lane Bryant grew to 720 stores.
Lane Bryant's progressive new marketing and promotional
efforts focused on the celebration and empowerment of women.
In 1997, Lane Bryant held its first-ever fall fashion show
in New York City and chose the winner of its national Search
for Real Women campaign. Fashion shows continued through
On August 16, Charming Shoppes acquired America's number-one
women's plus-size specialty apparel provider, Lane Bryant,
with 651 stores.
Lane Bryant's existing Web site, lanebryant.com, began
Lane Bryant returned to the Big Apple, celebrating more than
100 years in business by opening a store at 7 West 34th
Street in Manhattan.
In July 2006, the Company launched Lane Bryant Outlet™ with
the opening of the Company's first outlet store at Franklin
Mills in Philadelphia. The Company opened 82 Lane Bryant
Outlet stores during 2006.