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  Lane Bryant (Division of Charming Shoppes, Inc.): clothing company profile on Apparel Search 
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Lane Bryant and Lane Bryant Outlet
Lane Bryant is the most widely recognized name in specialty plus-size fashion. Acquired by Charming Shoppes, Inc. in 2001, Lane Bryant has nearly 900 full-line and outlet stores nationwide as well as an expansive online store at lanebryant.com.   The company offers trend-forward, sophisticated and high-quality fashion in sizes 14-28. By being a positive influence on the way women feel about their bodies, Lane Bryant has become the premier destination for plus-size fashion and intimates.

Learn more at the Lane Bryant website.
 
 

Charming Shoppes, Inc. is a leading multi-brand specialty apparel retailer primarily focused on plus-size women's apparel.  They are the parent company of three distinct store brands – Lane Bryant, Fashion Bug and Catherines Plus Sizes.

Their Vision is to be the company known for celebrating the lives and fashion image of women wearing plus sizes. Their continuing Mission is to serve the lifestyle apparel needs of women wearing plus sizes with the very best service, fashion selection, value and fit.

Learn more at the Lane Bryant website.

Learn more about Charming Shoppes here on Apparel Search.

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Here is a brief history of Lane Bryant.  This is merely a small portion of their achievements:

1900

Lena Bryant founded Lane Bryant in New York as the first women's apparel retailer in America devoted exclusively to plus-sizes.

1900s–1980s

The first Lane Bryant store opened on Fifth Avenue in New York City in 1904. Lane Bryant eventually grew to 222 stores nationwide, offering a wide selection of fashion apparel. In 1982, The Limited, Inc. acquired Lane Bryant. During a period of rapid expansion, Lane Bryant grew to 720 stores.

1990s

Lane Bryant's progressive new marketing and promotional efforts focused on the celebration and empowerment of women. In 1997, Lane Bryant held its first-ever fall fashion show in New York City and chose the winner of its national Search for Real Women campaign. Fashion shows continued through 2003.

2001

On August 16, Charming Shoppes acquired America's number-one women's plus-size specialty apparel provider, Lane Bryant, with 651 stores.

2003

Lane Bryant's existing Web site, lanebryant.com, began e-commerce activity.

2004
Lane Bryant returned to the Big Apple, celebrating more than 100 years in business by opening a store at 7 West 34th Street in Manhattan.

2006

In July 2006, the Company launched Lane Bryant Outlet™ with the opening of the Company's first outlet store at Franklin Mills in Philadelphia. The Company opened 82 Lane Bryant Outlet stores during 2006.

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