Organizers, exhibitors and buyers
pulled positively together at
Londonedge and Londoncentral this month, resulting
in a very successful Autumn show even in the face of
adversity in the retail market.
Londonedge has become
renowned for its community feel and never before has
this been as evident as September's show which took
place in the midst of economic uncertainty.
Managing director Carole
Hunter said: I think everyone is understandably nervous
about the state of the market at the moment but, as
always, we all pulled together and the mood at the show
was overwhelmingly positive.
We recorded increased
figures from overseas buyers and, as buyers were
marginally down from the UK , this meant that the
numbers on the gate were almost exactly the same as last
year. Our top 5 attending countries this season were
Germany , Italy , France , Holland and Spain .
exhibitors showed an understanding that at this
difficult time, we must adopt sharp business models but
overall, we must keep a positive attitude to get the
most out of the next twelve months. This, to
Londonedge and Londoncentral exhibitors and buyers,
means sticking together and working through the tougher
As ever, the entire team
let loose at the show party and enjoyed show
entertainment from African acrobats, snake dancers and
contortionists. Exhibitors made a wonderful effort with
their stands and, those that were chosen this season
were rewarded with prizes.
I think the message we
can take from Londonedge this season is that our
alternative and streetwear exhibitors are hardy, and
still very much in demand in the current market. Added
to this is the fact that these shows are ones which are
established and known to be effective for order-writing
as well as for attracting overseas business. These
factors along with an absolute commitment to nurturing
small companies, allowing each & every exhibitor and
buyer a voice and generally giving a damn means
Londonedge & Londoncentral continue to be strong. It's
like a big, alternative co-op! concludes Hunter.
Londonedge and Londoncentral (10TH BIRTHDAY
SHOW) will take place from 1st-3rd February 2009 at
Olympia 2, London , W14. For further information please
contact +44 (0) 1162 898 249 or[email protected].
Here is some of what the exhibitors
had to say...
In 15 years of exhibiting at fashion shows have I
exhibited at a show where we have written so many orders
that we have run out of order pads and have had to have
more sent from the office by courier."
Jackson, Jackson Distribution / Iron Fist
2 years ago
Bantum launched at Londonedge. We weren't really ready,
it was hard not taking an order at the show, but we were
given mucho advice from established boys at Iron Fist
and Sara at Dizzy Daisies. The Edge crew came round to
check that we were cool and schooled Drapers Magazine to
us looking back, if we hadn't had that support we could
have easily have jacked it in and turned to crack!
In 2008 we came
back to Londonedge proud, with a better prepared stand
and a tighter collection. We nailed 4 new accounts at
the show and are confident we will secure more on the
follow up. Big Bantum love to the buyers that stopped
by to take a gander and print themselves a Bantum-Edge
tee, all the sick labels surrounding us for the jokes
and of course the Edge crew for really giving a f**k in
this grimey fashion world and creating a stupidly fun
diverse feel, attracting a selection of national and
international buyers (not to mention wicked after party
where I'm sure we got back our stand fee at the free
We were really happy with
the response we had at Londoncentral and buyers from all
over the world wanted to know the story behind the
company and several placed orders with us. The funny
thing was first order was from a company based in Oasis
Market in our hometown of Birmingham !