Avery Dennison Corporation today launched a range of new surface effect labels and trims that provide users with a cost-efficient way to add a touch of fashion to branded garments and non-apparel items.

The new technique creates a non-uniform, random crinkling effect that adds texture and definition to labels and trim for a distinctive and sophisticated finish.

The process can be applied to all Avery Dennison woven-edge polyester tapes and is especially effective on woven-edge satins. The effect is highly durable it has been tested through 50 home launderings at 105˚F / 40˚C and can be dry cleaned.

Surface effect tapes and labels can be printed in up to six colors to maximize impact for a range of branding applications, from women's, men's and formal wear through to kids wear, casual wear and intimates.

Labels and trim with this eye-catching surface effect offer a new look that will enhance and add value to garments, says Chris Caldwell, marketing manager, printed fabric labels at Avery Dennison. The finish is unique but has minimal added cost, making this an affordable and desirable solution.

About Avery Dennison Corporation

Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company's products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6.7 billion in 2008, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.