New personal shopping service to help individuals create and
re-create their own style.
Director of Sales, Vanessa Ortega, made the official
announcement today that upstart marketing company, The JP Group,
will help to launch a new personal shopping and styling service,
The Denim Guy.
Johnny Pinto, founder
The JPGroup and now creator of the Denim Guy, recognized the
growing need for a service to help individuals shop for denim
and signature pieces that help pull together a great outfit. Not
only will The Denim Guy offer personal shopping, but also help
customers create new looks from clothes already hanging in their
own closets, thus forever banishing the phrase
I have nothing
The concept behind this service is simple,
said Ortega. 'some
people are just too busy to shop, or loathe the shopping
experience. The Denim Guy will take the hassle out of shopping
and bring the shopping experience to the convenience of their
When asked what expertise and relevance he will bring to The
Denim Guy, Pinto touched upon his vast career experience in the
My background and education in fashion has
allowed me to really understand what works best for a variety of
people. I am excited to re-connect with the everyday consumers
because right now consumer needs, likes, and demands are
changing, so do the way they shop, and it is my job to help
bring them what they want.
The Denim Guy will be based out of Long Beach, CA and cater to
the Long Beach and surrounding areas. Services are set to launch
in August 2009.
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