Avery Dennison Corporation today launched a range of new
surface effect labels and trims that provide users with a
cost-efficient way to add a touch of fashion to branded
garments and non-apparel items.
The new technique creates a non-uniform, random crinkling
effect that adds texture and definition to labels and trim
for a distinctive and sophisticated finish.
The process can be applied to all Avery Dennison
woven-edge polyester tapes and is especially effective on
woven-edge satins. The effect is highly durable
been tested through 50 home launderings at 105˚F / 40˚C and
can be dry cleaned.
Surface effect tapes and labels can be printed in up to
six colors to maximize impact for a range of branding
applications, from women's, men's and formal wear through to
wear, casual wear and intimates.
Labels and trim with this eye-catching surface effect
offer a new look that will enhance and add value to
says Chris Caldwell, marketing manager, printed
fabric labels at Avery Dennison.
The finish is unique but
has minimal added cost, making this an affordable and
About Avery Dennison Corporation
Avery Dennison is a recognized industry leader that
develops innovative identification and decorative solutions
for businesses and consumers worldwide. The Company's
products include pressure-sensitive labeling materials;
graphics imaging media; retail apparel ticketing and
branding systems; RFID inlays and tags; office products;
specialty tapes; and a variety of specialized labels for
automotive, industrial and durable goods applications. A
FORTUNE 500 Company with sales of $6.7 billion in 2008,
Avery Dennison is based in Pasadena, California and has
employees in over 60 countries. For more information, visit