Dean A. Scarborough, president and chief executive
officer of Avery Dennison Corporation, will host a special presentation
and discussion during the RFID in Fashion 2008's Leadership Forum, an invitation-only
event for senior-level executives from retail, apparel, footwear and accessories
companies.
In addition to Scarborough, two other Avery Dennison
executives, James Stafford, head of RFID adoption, and Rick Bauer, director
of product management, will participate in the presentation. The presentation
will take place on August 13, beginning at 1:30 p.m.. The show will take
place August 13 & 14, Fashion Institute of Technology, NYC. Avery Dennison
is the show's Cornerstone Sponsor.
Avery Dennison is the apparel industry's leading
supplier of RFID technology and currently provides 90% of RFID tags used
in the apparel fashion retail environment. During the two-day conference,
brand owners and retailers of apparel and footwear will be able to engage
in item-level RFID demonstrations and meet with top Avery Dennison executives
to discuss their RFID labeling needs at Exhibit Booth # 3, John E. Reeves
Great Hall.
The Leadership Forum presentation will address
how apparel producers can start small with minimum RFID investment and rapidly
achieve a return on investment. In addition, the speakers will cover
total RFID solutions, implementations and ROI, and provide an overview of
Avery Dennison's global infrastructure and network of partnerships with
expert RFID vendors. Partnerships with companies such as Vue Technology
and Motorola enable Avery Dennison to deliver total RFID solutions and help
customers gain a competitive advantage during these challenging trading
times. The presentation will include summaries of RFID case studies
that focus on active programs of retailers and brand owners across the globe.
Dedicated talks titled The Retail Business Case
for RFID and Practical Implementation Issues
will be of particular interest to persons seeking
information on RFID investment and tips on RFID program start-up.
During the evening of August 13, Avery Dennison
will host an invitation-only cocktail reception in partnership with Vue
Technology and Motorola at a separate venue, 230 Fifth, located at 230 Fifth
Ave., NYC.
The Avery Dennison Demo-pod
Throughout the two-day RFID in Fashion 2008 event,
Avery Dennison will host visitors to Booth # 3 with product demonstrations
and discussions covering nearly any aspect of RFID in apparel/retail.
Visitors are invited to experience our mini-store
Demo-pod, says Mark Thomas, Avery Dennison's RFID marketing manager, Americas.
The Demo-pod, which employs hardware and software from Vue Technology, is
a kiosk-like structure that permits users to engage in virtually every key
aspect of item-level RFID. In addition, our specialists will be on hand
to explain Avery Dennison's Item-level RFID ROI Analysis Program and to
discuss successful item-level programs in place at major retailers, including
Marks & Spencer, American Apparel and Throttleman.
Thomas notes that ROI is a major concern of many
companies that are considering item-level RFID. More and more retailers
are starting to seriously look at it, and the central issue is nearly always
ROI, he says. Businesses ask, If we are going to spend money on item-level
RFID, what will we really get out of it? At RFID in Fashion 2008,
Avery Dennison spokespersons will provide booth visitors with quantitative
results from live programs, and explain how item-level RFID has been shown
to increase sales, better utilize human resources and reduce shrink.
Avery Dennison's Demo Pod is outfitted with shelving
and hanging racks that simulate a retail store's floor environment and back
room. The module demonstrates how an RFID infrastructure, consisting of
RFID networking hardware, shelves equipped with RFID antennas, a handheld
reader, and RFID management software can continually monitor RFID-tagged
apparel and footwear in a retail store. The technology helps to ensure that
the right product is available in the right location when customers come
to buy.
Garments on Demo Pod shelves are outfitted with
product identification that reflects Avery Dennison's broad ranging production
capabilities. Items include woven labels, size stickers, leather patches
and joker labels.
In operation, the Demo Pod's item-level RFID infrastructure
reads the 'store's item-level inventory to capture product counts and locations
in real time. When the counts and locations are compared with a plan-o-gram,
replenishment processes are dramatically improved and on-floor availability
is maximized.
About Avery Dennison Corporation
Avery Dennison is a global leader in pressure-sensitive
labelling materials, retail tag, ticketing and branding systems and office
products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company
with 2007 sales of $6.3 billion. Avery Dennison employs more than 30,000
individuals in more than 60 countries who develop, manufacture and market
a wide range of products for both consumer and industrial markets. Products
offered by Avery Dennison include: Fasson brand self-adhesive materials;
Avery Dennison brand products for the retail and apparel industries; Avery
brand office products and graphics, imaging media; specialty tapes, peel-and-stick
postage stamps, and labels for a wide variety of automotive, industrial
and durable goods applications.
Visit : www.averydennison.com
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