It is very unlikey that you have been sitting around all
day thinking about the meaning of the term "sleeper
fashion". Regardless, I am going to tell you the
meaning anyway. Actually, I am going to create the
meaning first and then I'll fill you in. I do not
believe that the term sleeper fashion has been in
existence prior to today. Once again, Apparel
Search is at the forefront of innovation. Assuming
creating new terms can be considered innovation...
Fashion is clearly fashion that has not yet awoken.
It is the fashion that is waiting to happen. ie.
fashion of the future... It is a new trend or style
that is itching to emerge as the "next great thing".
Sleeper fashion fashion that is destined for greatness,
but the precise style, color, fabric or
design simply has not yet fully blossomed. In time, it
will explode into the greatest thing since the mini
skirt. But for now, the sleeper fashion snores on...
you all know fashion trends must start somewhere.
Generally they start small and then build up steam as
they roll along. Do you remember parachute pants? That
was a fashion craze that was sleeping one day, and then
totally out there the next. Fortunately, for all of us
it went back to sleep and has stayed dormant for decades
(please keep your voice down, we certainly do not want
to wake up the parachute pants phenomenon). The world
has seen many other fashion styles come and go such as
bell bottoms, denim jackets, fat shoe laces, skinny ties
etc. Some apparel classics wake up, then go back to
sleep just to re-awake during another decade. If the
fashion world is set by an alarm clock, I will
definitely be ready to hit the snooze button the next
time the skinny leather tie is ready to return to the
fact of the matter is that "sleeper fashion" has spawn
an entire segment of the fashion industry. I am sure
that you have heard of the terms fashion forecasting,
trend spotting, style watching etc. There are people
and companies that spend every waking moment searching
the globe for the next big trend in fashion. Their goal
is to spot the sleeper fashion while it is first
starting to wake. They are careful to check for all
signs of life. They would certainly hate to claim that
they found the next big trend and have it turn out that
the sleeper they found is simply not set to wake for
another decade. Anyway, I do not envy the trend
forecasters. They must always be at the top of their
game or they will look very silly picking the
wrong trend to support.
After reading the above, I hope that you now have a
better understanding of the apparel industry term
"Sleeper Fashion" or you might possibly have a better
understanding that the phrase is simply a figment of my
imagination. Either way, I hope you enjoyed the read.
If you didn't, I guess you can simply go away...
the way, if you have not already figured it out, sleeper
fashion has absolutely nothing to do with sleepwear. If
you are looking for sleep pants, sleep shirts, or simply
a good nights sleep, please check else where. Creating
fashion lingo is rather stylish... Thanks for taking the
time to read the article that has officially awoken the
term of Sleeper Fashion.