Beijing Chaolongda New Science and Technology Co. Ltd
Beijing Chaolongda is an ISO 9001:2000-certified exporter engaged
solely in the production of indoor slippers. Established in 1997,
this Japan-invested company has a 10,000sqm factory in Beijing and
employs 560 workers.
All of the company's output is directly exported to Japan, with
OEM buyers accounting for 50 percent of shipments. Export sales
reached US$5 million in 2004, up 10 percent from 2003. With growing
demand from its buyers in Japan, Beijing Chaolongda expects export
sales this year to surge by 20 to 50 percent.
Products
Beijing Chaolongda offers indoor slippers with rubber, plastic,
fabric, genuine/synthetic leather and naturalmaterial uppers, with
each type accounting for an equal share in production.
fabric slippers can have uppers made of fleece, cotton, linen,
suede, satin and printed flock. Cowhide and sheepskin are used for
genuine leather models. Pigskin is also being used not just as upper
material but also for the midsole.
Most of these slippers have TPR outsoles, but PU, EVA and PVC
are also being used.
Slippers are priced from US$1 to US$15 per pair. Models with
plastic, rubber or fabric uppers are priced US$1 to US$2.50 per
pair, while those with synthetic leather uppers are US$2 to US$8.
Slippers with genuine leather uppers can go for as much as US$15
per pair. Prices are likely to go up 10 percent in coming months
due to higher material and labor costs.
Materials and components such as plastic, leather, fabric and
beads mainly come from local suppliers. These can also be imported,
but usually only on buyers' requests.
The company invests US$50,000 annually in its 15-person product
development team. With readily available materials, the team can
produce samples in three to five days. Some of its new designs include
slippers in bright colors and with printed patterns or bead trimmings.
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Profile |
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Company facts |
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Year established |
1997 |
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Head office location |
Beijing |
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Business type |
Manufacturer
direct exporter |
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Ownership |
Other |
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Factory location(s) |
Beijing |
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Total factory
area |
10,000sqm |
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Full-time employees |
560 |
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Total annual sales
(all products) |
US$5.0mn |
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Annual R&D
spending |
US$0.05mn |
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R&D % of sales |
1.0% |
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ISO certified |
Yes |
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Sales & output: Slippers |
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Annual sales |
US$5.0mn |
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Share of total
sales |
100% |
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Annual export
sales |
US$5.0mn |
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Total monthly
capacity |
350,000 pairs |
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Average monthly
output |
350,000 pairs |
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Capacity utilized |
100% |
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Average monthly
exports |
350,000 pairs |
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Export ratio |
100% |
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OEM/oDM % of exports |
50% |
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