Sarah Jessica Parker (born March 25,
1965) is an American actress, model, singer and producer. She is
best known for her leading role as Carrie Bradshaw on the HBO
television series Sex and the City (1998–2004), for which she
won four Golden Globe Awards, three Screen Actors Guild Awards,
and two Emmy Awards. She played the same role in the 2008
feature film based on the show, Sex and the City: The Movie, and
in its sequel, Sex and the City 2, which opened on May 26, 2010.
Parker has also appeared in many other films.
In 2000, Parker hosted the MTV Movie
Awards, appearing in fourteen different outfits during the show.
She has also become the face of many of the world's biggest
fashion brands through her work in a variety of advertising
campaigns. In August 2003, Parker signed a lucrative deal with
Garnier to appear in TV and print advertising promoting their
Nutrisse hair products.
In early 2004, shortly after the last
season of Sex and the City wrapped up, Parker signed a $38
million contract with the Gap. It was the first multi-season
contract in the clothing company's history, in which Parker was
to appear in their upcoming fall ads, and continue until the
Spring of 2005. The endorsement sparked many levels of criticism
from the public; the glamorous, urban-chic fashionista that her
character Carrie Bradshaw has branded her with, was ironic
considering the Gap maintains an image that does not promote
high-end fashion. Wendy Liebmann, president of WSL strategic
retail, suggested that the Gap "felt the need for an iconic but
contemporary face to represent [themselves]. . . they were
perhaps feeling a little insecure, a little in need of some high
luster around the brand". However, the ad campaigns were a
success, and Parker had given the Gap a new, fresh face that
appeared in many commercials, online and print ads, and other
In March 2005, Parker's contract with
the Gap ended, and was replaced with then 17-year old British
soul singer Joss Stone. A rising star at the time, Stone's
replacing of Parker was a puzzling move to the public. The
company then stated that "While Gap will always seek
partnerships with celebrities, musicians and rising stars, we
don't have any future plans to sign a single person to a
multi-season deal like the unique and special relationship we
enjoyed with Sarah Jessica".
Parker released her own perfume in 2005,
called "Lovely". In March 2007, Parker announced the
launch of her own fashion line, "Bitten", in partnership with
discount clothing chain Steve & Barry's. The line, featuring
clothing items and accessories under $20, launched on June 7,
2007, exclusively at Steve and Barry's.
In July 2007, following the success of
"Lovely," Parker released her second fragrance "Covet." In 2007,
Parker was a guest on Project Runway for the second challenge.
In 2008, Covet Pure Bloom was released as continuous series of
Covet. In February 2009, as part of the "Lovely" collection,
Parker launched a series of three new fragrances called "Dawn",
"Endless" and "Twilight".
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