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Volcom was founded in 1991 by Richard "Wooly" Woolcott
and Tucker "T-Dawg" Hall, who based the ethos of the company
on their own experiences with boardsports. Volcom is a
lifestyle brand that designs, markets, and distributes
boardsports-oriented products and surf lifestyle clothing.
The company primarily produces clothing, footwear,
accessories, and related products for young men.
Volcom is headquartered in Costa Mesa, California, United States
(U.S.). Volcom is known for its trademark stone logo, its slogan True to
This, and the Let the Kids Ride Free campaign.
On May 2, 2011, French luxury, sport, and lifestyle group Kering
(previously known as Pinault-Printemps-Redoute and PPR until 18 June 2013)
launched a friendly takeover offer to buy Volcom Inc.