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Below you will find a few books of possible interest:
(by Kathryn McKelvey and Janine Munslow) Everyone in the fashion business
needs to develop an essential survival skill: how to interpret the intelligence
provided by the fashion forecasting industry, to anticipate and respond
to emerging trends. Lavishly illustrated in full colour throughout, with
clear and relevant explanations of the processes involved, Fashion Forecasting
is for fashion students and young professionals who already have acquired
some fashion knowledge and skills. The authors interviewed the key players
within this exciting industry and provide here fascinating insights into
the dynamic contemporary fashion forecasting world and the varied creative
roles within it - from intelligence gatherers to project consultants. The
book covers how a trend is sourced, anticipated and developed, and also
explores the interaction with marketing and brand development.
di MODA (Italian and English language) Step-by-step the book analyzes
the fundamental aspects of the woman, man and children Fashion Drawing In
the book Il Figurino di Moda you can find lot of topics related to the basics
and practical application of fashion design illustration, from hand-creation
to fashion accessories. From this fashion drawing book will benefit both
students who are just beginning in the fashion field and those who already
have studied or possess work experience.
The Ins and Outs of the Fashion Industry From
a Fashion Insider
: If you're interested in breaking into the exciting world of fashion, The
Ins and Outs of the Fashion Industry from a Fashion Insider will show you
how. With over ten years of experience in the fashion industry, author Yolanda
Brunson-Sarrabo divulges the secrets to achieving success in this competitive
business. This book reveals the intricate world of fashion step-by-step.
In each section, Brunson-Sarrabo shares invaluable tips from her personal
experiences. From finding a job to keeping it, this guide will show
you how to navigate through the peaks and valleys of the industry. Of special
interest are a detailed description of New York's Garment District, and
a chart that breaks down the positions, responsibilities, skills, and experience
necessary to succeed in the fashion industry.
Marketing Third Edition : The new edition of this fashion marketing
book has been updated throughout with new material on different promotional
media, visual marketing and international marketing research; and new coverage
of internal marketing, supply chain management, international marketing
communications as well as the role of the internet.
For more books about fashion you can try
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