Fashion licensing is a very important aspect of our industry. In summary, a license is "an authorization to use licensed material". An example would be a designers name or brand name. Another example would be design elements such as fictional characters, print patterns, etc. A license is an official permission or permit to do, use, or own something. A license may be granted by a party to another party as an element of an agreement between those parties.
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What is fashion licensing?
According to licensing.org, "In some cases a fashion label may exist only as a license, even the main "core" apparel categories are licensed to third parties for manufacturing, marketing and distribution. The designer or brand owner is responsible for creating the design direction and the marketing umbrella that defines the brand's appeal. In most other cases, however, the designer or brand owner creates, markets and manufactures specific core categories, and uses licensing as a way of extending the brand into tangential areas such as other apparel areas (i.e. outerwear or intimate apparel), accessories (i.e. belts, headwear, watches, luggage and footwear), fragrances and beauty products, or home fashions. Fashion licensing is meant to be invisible to the consumer, who is not to even consider that a third party licensee is making the products that carry the designer's name. Of course, in a well-executed, tightly run licensing program, the brand owner maintains strict control over design and quality, and the licensee manufactures and the agreed upon specifications, so the brand image is seamlessly maintained."
Would you like to have a career in fashion licensing?
Learn about the licensed apparel segment of the fashion industry.
The guide that you will find below is relevant to art licensing, character licensing, collegiate licensing, music licensing, sports licensing, trademark licensing, and most importantly how these all relate to fashion licensing. The Apparel Search guide presents information about companies and services that assist the garment industry with the utilization of the above mentioned categories. Our goal is to help you learn best practices regarding how to utilize intellectual properties on clothing and accessories.
Design Plus Design Plus offers the apparel industry the following services: - Licensing Strategy - Evaluation and Acquisition of Licenses - Design and Creative Merchandising - Representation at Licensing Show - Retail Presentation. Headquartered in Atlanta with associates worldwide, is a full service, licensing boutique specializing in brand building, product development and business strategy. Design Plus has operated internationally since 1983. Having entered the USA market ten years ago, Design Plus offers creative solutions and specialized consulting services to brand owners, manufacturers, inventors and young entrepreneurs alike. Address: 315 Ledgemont Court. Atlanta GA 30342 Tel: 404-847-7273 Fax: 404-847-7143 firstname.lastname@example.org or email@example.com Contact: Carol Janet.
Fashion Licensing News: this link will take you to the fashion licensing news section of the fashion newspaper. In that section, you will find news regarding licensing companies and licensed brands of apparel and fashion accessories.
License (part of Advanstar Global Licensing): a leading forum where manufacturers, property owners, and retailers connect to strategize merchandising, promotions, and exclusives; evaluate product and sales performance; and explore co-branding opportunities and brand extensions. They provide an online and print magazine for the licensing industry.
Licensing International (part of Advanstar Global Licensing): Trade show for the licensing industry. It is one of the only global marketplace dedicated to bringing together the entire licensing community under one roof, at one time each year.
LIMA (Licensing Industry Merchandiser's Association)
If your business is relevant to fashion licensing, you are welcome to post thoughts or questions regarding licenses, licensees, or licensors. Please keep your discussion relevant to licensing of clothing or fashion accessories only. This may include clothes, footwear, handbags, jewelry, or any other product that would fall under the umbrella of the fashion industry. The licensing of designer fashion names and brands into such categories as apparel, fashion accessories, health & beauty products is an important aspect of the apparel business. Let's discuss the various aspects of licensed brands, characters, and trademarks.
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Trademark and Brand Licensing:
A licensor may grant permission to a licensee to distribute products under a trademark. With such a license, the licensee may use the trademark without fear of a claim of trademark infringement by the licensor.
Artwork and Character Licensing:
A licensor may grant a permission to a licensee to copy and distribute copyrighted works such as "art" (e.g., Vincent van Gogh painting "Les Iris 1890") and characters (e.g., Donald Duck). With such license, a licensee need not fear a claim of copyright infringement brought by the licensor.
You can search for additional information about licensing apparel at our other clothing industry website called Clothing B2B. From that site you can search for licensed apparel, licensing companies, brand name fashion and more.
Fashion licensing agreements set out the terms under which one party can use property owned by another party. The property involved in a licensing agreement can be real, personal or intellectual, but licensing agreements are most often used for intellectual property. If you need to know more about agreements, consult with experts on the subject. Possibly an agency or a lawyer that specializes in licensing agreements.