Margin Upscale Streetwear Trade Show Moves to Mayfair
Fashion Event Article Posted October 24th, 2008


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With major construction and restoration work taking place at the previous venue for the foreseeable future, Margin is pleased to announce that the upscale streetwear and directional tailoring trade show will be returning to Mayfair and the clean white minimalist gallery space of The Music Rooms
Regular visitors will know that The Music Rooms was the home of Margin for eight successive (and successful) editions from 2003 to 2005, and is based in the heart of the West End. Just behind the famous shopping area of South Molton Street and in between Bond Street & Oxford Street, Margin will be central to all other Mens & Womens trade events taking place on the same dateline in west & east London during London Fashion Week.

Margin has always been a curated event and the organisers are embracing the white showroom space at The Music Rooms to hone the edited brands on offer even further. Margin organiser Odysseas Constantine explained that "As much as we enjoyed the previous venue, the building work taking place means we feel we have to move the show but we realise that international and out-of-town buyers that visit Margin like to keep up-to-date on retail developments by checking out central London stores so we're keeping the show in W1. We know what the successful visiting buyers and press want and they tell us that they love Margin for its central location and the edited offering of fresh brands."
Firmly established amongst credible retailers as a key show to discover new and young brands, Constantine believes the move will help Margin sharpen the focus of the show and keep the selection tight unlike larger events that have to fill halls with all-comers. "With the size of the gallery space of The Music Rooms dictating the maximum number of labels that can take part, we can filter applications to ensure we're offering an exciting, directional and, most importantly, profitable brand line-up. This means buyers can spend more time ordering and less time hunting out new and interesting labels which can be a real downside of larger events. As always, labels that take part at Margin have to merit their place in the show."
The 16th edition of Margin London is on the 8th & 9th February 2009 and will be open from 10am until 6pm on both days.

Margin exists to promote young upscale streetwear labels. The Original and the best platform for new talent for over 6 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the world looking for the next big thing but are never going to find it at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable platform.

+++ Margin is a curated event where Buyers, Editors, and Stylists know they can find great new labels season after season and don't have to wade through hall after hall of established brands to find directional new products to offer their readers or shoppers.

  +++ Spaces are limited to appropriate brands only that have a directional edge and something new to offer.

  +++ Margin consistently welcomes key buyers from directional stores and editors from cutting-edge titles keen to keep a step ahead of the competition and who know Margin is the prime location to discover new brands + at larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed.

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Margin will take place on the 8th & 9th February 2009 open from 10am til 6pm on both days + at The Music Rooms, South Molton Lane, London W1


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