So you've purchased booth space at the next
fashion trade show, and you desperately want
to make an impact and stick out from the
rest of your competitors. Last time you went
to this show, booths were giving away
. You like the idea,
but it's all the same stuff: shirts,
tote-bags, and countless pens.
going to give something away, it needs to
make an impact. It needs to be
Compliment your products
If you are clothes designer, giving away
t-shirts with your logo on it might not even
be appropriate. Remember: you want customers
to buy YOUR shirt or blouse designs!
Thinking outside the box, however, doesn't
mean giving away items that have nothing to
do with what you sell. Try to find something
that compliments your products or services.
For example: a tailoring service may give
away a travel sewing kit. Sell hair
products? How about a travel hair brush? In
the off chance you happen to do both, you
can even give away a
travel brush and sewing kit combination.
The point is, there's something for every
business, and providing something useful and
relevant to your targeted customers will be
what gets you noticed at the next trade
Achieve your goals
Focus on your target audience and get them
to take the actions you want. The most
obvious example of this is getting people to
visit a website. Giving away computer
related items (like a mouse pad), or
something that will end up on their desk
(like one of these cleverly shaped
stress balls) with the included web
address is going to achieve the best
results. If you sell shoes, a shoe shine kit
may be a nice give-away, but if your store
is online, you probably won't get as many
customers as you'd hoped.
Make sure it looks good
Tote bags do make a great give-aways, but at
a fashion show, it's got to look GREAT to be
a successful promotional item. Not that the
fashion industry needs to be told to look
good, but take care to make sure your logo
will look right and that the colors you
choose match your company's style.
You don't have to make the logo huge for
it to be effective, either. Legibility
certainly helps, but subtle logos can
actually be more effective for branding than
in-your-face marketing. Know the printable
space the item you chose has and make it
look good. That last part is up to you.
Promotional products are a great way to
be remembered from trade shows long after
their over. In the fashion industry,
standing out is one of the toughest things
to do, and yet, so vital. The most effective
items are usually useful and relevant to
your business and offer something to your
customers that nobody else does.
Always remember: at a trade show, it's
YOU you're selling. After: what you offer is
going to be what people are interested in.