The Forward Global Trade Show, an online interactive e-commerce
Web site, is revolutionizing the way fashion designers reveal
their products and buyers make their purchases.
Specializing in showcasing avant-garde and contemporary trends,
the site hosts a two-day virtual show that provides previously
unattainable powerful networking opportunities, makes way for
strategic season forecasting, and unleashes access into fashion
design studios all over the world.
The fashion industry is changing, says Kele Meenan, Forward
Global Trade Show founder and president, citing a recent Los
Angeles Times article that reported on the tired and dying
tradition of buyers and consumers waiting two seasons after
runway shows to see the clothes on the rack.
Designers and industry trendsetters want to bring their styles
to market fast, and buyers want to get them while they re hot.
This is the first-of-its-kind forum to do so.
Forward Global Trade Show puts 300 vendors, plus industry
experts and buyers, under one roof to deliver every aspect of
a physical fashion trade show. Vendors will feature their wares
in easily customizable virtual exhibit hall web-stands that
may include video of their runway shows or other real-life
modeling. They can invite their own attendees, as well as see
who visited their web-stands, how long they stayed, and how they
like to be serviced. Buyers can place orders in vendors
web-stands with a click. The first Forward Global Trade Show
will run March 2 and 3, 2010.
All in attendance'sellers, buyers or special guests can
communicate with one another via chat sessions, one-on-one
instant messaging, video conferencing and blogs, with some
communications in five different languages.
In addition to bringing styles to market quickly, all parties
enjoy the benefits of a trade show without the hassles, time and
expense of traveling to a live event. Designers don't have to
haul clothing to an exhibit hall and create pricey and elaborate
displays; instead of shuffling through crowded aisles to find
what they re looking for, buyers can select fashions they want
to see sorted by style, price point and more.
Founder Meenan says the Forward Global Trade Show is her way to
give back something special to the industry, lowering the price
to do business and raising the level of convenience.
With this virtual trade show, everybody has a voice, she
says. This is the first and only platform that helps vendors
showcase their goods and bring the latest fashions to market
quickly, productively and cost-effectively.
About The Forward Global Trade Show
Forward Global Trade Show is an online interactive trade
show that brings together fashion industry leaders, designers
and buyers. This two-day event features special exhibitions,
virtual exhibit halls with vendor web-stands, real-time
communications and online commerce opportunities. The trade
show is the first of its kind and represents a shift in the
fashion industry toward direct and immediate marketing. More
information can be found at www.forwardshow.com.