Be Fashion Feminine Online Boutique
Fashion Article Posted June 2, 2010


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BE FASHION is a women's online clothing boutique that launched in the spring of 2009.  After being directly affected by the turbulent economy and having to explore alternative methods to make a living, Barbara Codner, CEO/Founder of BE FASHION, combined her love of clothing and lady-like approach to create an online boutique that encourages women to dress impeccably, purposely choosing not to sell pants on her site.  Ms. Codner explained, "I want to take fashion back to a time when women dressed like ladies."

BE FASHION was completely self-financed by Barbara; she did not seek help from lenders or investors. Despite having her MBA, Barbara was having a difficult time finding quality work in NYC.  With no job, ends to meet and a closet full of clothes; she decided to put her clothes up for auction on EBay.  Her clothing was an instant hit, and Barbara realized she had an eye for fashion and a penchant for what sells.  She took her profits from the auctions and invested them into her online venture.  When developing her boutique, Barbara had an important goal; she wanted BE FASHION to reflect her views about fashion while encouraging women to explore their own personal style. 

BE FASHION offers ultra-feminine, moderately priced women's clothing and handbags.  Styles range from designer day and evening dresses such as Suzi Chin priced at $100 or less to designer evening dresses and gowns such as JS Boutique which are priced 20%-50% less than most department stores, with some other discounted items available.    Special sections on the site include a line of vintage-inspired pieces as well as genuine leather handbags.

For more information about BE FASHION, please visit

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