popular international retailer known for offering
fashion-forward apparel and quality basics, is excited to
announce its participation in "Fashion Star,"
which premieres March 13, 2012 with a 90-minute episode
(9:30-11 p.m. ET) and will resume with one-hour episodes on
Tuesday, March 20 (10-11 p.m. ET). H&M's business concept is
to offer fashion and quality at the best price and their
participation in this exciting new NBC program allows them
to do just that.
Star" is a 10 episode primetime television series hosted
and executive produced by supermodel Elle Macpherson who has
also appeared in past H&M advertising campaigns. Fourteen
hopeful fashion designers will compete to sell their clothes
every week to a buyers' judging panel composed of three
Saks Fifth Avenue. H&M's Nicole Christie sits on the
panel with her trained eye searching for garments that match
the profile of the H&M customer and fit into the latest
trends in stores. Mentors, Nicole Richie,
Jessica Simpson and American
Fashion designer John Varvatos, will advise each
competitor through the challenges.
each retailer make on-the-spot decisions as they bid against
each other to purchase the designs that will be sold in
their stores. At the end of each episode, America will have
the chance to immediately purchase the winning designs
showcased on the episode that week at the winning buyers'
Christie explains, "H&M is really excited to play such a key
role on ‘Fashion Star.'
With Elle, Jessica, Nicole, and John's input, these
designers will strive to impress all of us on the panel
along with the viewing audience. The concept of selling the
weekly winner's designs immediately after the show was so
appealing to us and allows fashion to be accessible for
"The show is
extremely competitive and my main priority is to choose
garments that work into our current merchandising mix and
reflect our brand. We want to show everyone involved and the
viewers alike that fashion is not a matter of price, added
designs that viewers see on TV that night will be available
online immediately following the show at
http://www.hmfashionstar.com/ and in stores the very next day.
Along the way designers whose items have not been bought
will be eliminated until there are only three designers left
in the final episode. These designers will then create
"complete collections" that are available in all three
With just a
single trip down the runway, ‘Fashion Star' will change the
lives and fortunes of these aspiring designers forever. In
the end, one designer will successfully combine fashion and
business to become the ultimate ‘Fashion Star' and will
receive the prize of a lifetime – an exclusive capsule line
in all three stores.
Star" scours the country in search for the next big brand in
fashion. Featuring host and executive producer Elle
Macpherson along with celebrity mentors Jessica Simpson,
Nicole Richie and John Varvatos, the series will give 14
unknown designers the chance to win a multi-million dollar
prize to launch their collections in three of America's
largest retailers: Macy's, H&M and Saks Fifth Avenue.
The "Fashion Star" format was developed by Ben Silverman of
Electus (NBC's "The Biggest Loser," "The Office," and "The
Tudors"), Rick Ringbakk of Emmy Award-winning 5x5 Media
("Jamie Oliver's Food Revolution"), and E.J. Johnston and
James Deutch of EJD Productions.
The show is
executive-produced by Macpherson, Silverman of Electus, Jane
Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk
of 5x5 Media) and E.J. Johnston and James Deutch of EJD
Productions. Electus/Engine Distribution will retain all
international distribution rights.
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http://www.facebook.com/hm and at
For embeddable clips and full episodes
from NBC shows, please visit NBC.com's official show site:
For artwork and a complete press kit
from the show please visit the NBCUniversal Media village
Please follow them on
http://www.facebook.com/nbcfashionstar> and at