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Russell Athletic profile page.
Russell Corporation was founded in 1902 in Alexander City, Alabama by Benjamin
Russell, who started with eight knitting machines and 10 sewing machines.
Today, Russell is an international apparel company specializing in activewear,
casualwear and athletic uniforms with over $1 billion in annual sales. The
company has more than 15,000 employees worldwide. Russell's heritage is
based on quality athletic product and the company is the largest supplier
of athletic team uniforms in the United States. Beyond the athletic category,
Russell sells sweatshirts, T-shirts and other casualwear throughout the
world under its best-known brands, Russell Athletic, JERZEES and Cross Creek.
The company is organized into five divisions, each with its own president
so that divisions will have authority and accountability for their line
of business. The divisions are: Russell Athletic, JERZEES Retail, Russell
Artwear, International and Fabrics. Each division focuses on its own products
and channel of distribution and sales. For nearly 100 years, the Russell
name has meant quality, durability and comfort and that same commitment
is still woven into each of the company's brands.
The Company's major brands include
Russell Athletic ,
Mossy Oak and
Cross Creek . The Company designs
and merchandises a variety of leisure and sports apparel marketed to sporting
goods dealers, department and specialty stores, mass merchandisers, golf
pro shops, college bookstores, screen printers and embroiderers, distributors,
mail order houses and other apparel manufacturers. Products are derived
from a combination of internally produced products, contractors and third-party
The Company produces athletic uniforms for most sports activities and for
players of all ages and sizes. These products are marketed to professional,
collegiate, high school and other teams, as well as to individuals. Activewear
and casual apparel, such as t-shirts, fleece sweatshirts and sweatpants,
pullovers, jackets and other knitted apparel products, are produced for
the general consumer market. Product lines also include placket shirts,
turtlenecks and golf apparel. The Company also produces sports and casual
socks, including tube, quarter anklet and crew socks
for men, women and children. Woven fabrics are produced and sold to other
The Company has two business segments, Activewear and International. These
segments offer similar products and operate in multiple locations. The segments
are each managed separately because they manufacture and distribute products
into different geographical areas.
The Company's Activewear segment consists of three brands that sell to sporting
goods dealers, department and specialty stores, mass merchants, wholesale
clubs, college bookstores, screen printers, distributors, golf pro shops
and mail order catalogs. The Company's activewear apparel products include
t-shirts, fleece products, such as sweat shirts and pants,
uniforms, knit shirts, and other activewear casual apparel. The Activewear
segment consists of the primary operations of the Company's JERZEES, Russell
Athletic and Cross Creek brands. Activewear is sold by a combination of
a salaried, Company-employed sales force and commission agents.
The Activewear segment utilizes Company-owned manufacturing facilities to
produce product, as well as contractors or other vendors for components
in the manufacturing process or for the procurement of finished product.
Generally, Company-owned and operated manufacturing facilities for Activewear
consist of fabrication, dyeing and finishing, cutting and sewing.
Russell Yarn consists of the spinning of yarns, the process by which fibers
of raw cotton or blends of cotton and synthetic fibers are converted into
continuous strands. Yarn uniformity and strength are the principal characteristics
that materially affect the efficiency of subsequent manufacturing processes
and the quality of the finished fabrics or apparel. This unit manufactures
a variety of yarn sizes primarily for use in the balance of the Company's
The International strategic business unit manufactures and distributes activewear
products under the JERZEES, Russell Athletic and Cross Creek brands throughout
various countries outside the United States and Canada. This segment's major
market is Europe, where the Company engages in both manufacturing and marketing
of activewear similar to the processes for the Activewear segment.
Russell Fabrics designs, manufactures and markets quality woven fabrics
of cotton, polyester and cotton/polyester blends in a variety of patterns,
colors and constructions to other apparel manufacturers, primarily for the
manufacture of school and industrial uniforms. DeSoto Mills is a manufacturer
of popularly priced socks for men, women and children under the Company's
JERZEES and Russell Athletic brands.
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