Fashion Companies by Name
Swimwear Wholesaler - Australia
Founded by husband
and wife team Peter and Yvonne Halas in 1975,
Seafolly has been capturing the
essence of Australian beach culture for more than 28 years.
What began as a small time operation with no more
than $15,000 is now a major swimwear fashion empire, producing over 2 million
articles of clothing per year.
In a crowded and
often unstable market, Seafolly enjoys a steady market share of 35% between
its labels Seafolly, Seafolly Girl and Bodypaint. The name is
synonymous with fashion swimwear.
Over the years, Seafolly has been quick to recognise
its market's push towards a fashion driven, well fitted range, and has expanded
the range to include everything from bikinis, one-piece bathing suits and
separates to towels, matching hats, bags and thongs.
Despite this success, Seafolly has remained privately
owned and is 100% Australian.
The appointment of son Anthony Halas Managing Director
in October 1998 has put Seafolly on a fast track to realising its dream
of being the number one swimwear seller in the world within 10 years.
Seafolly is experiencing great success in Europe,
with stock in Harrods, Selfridges and House of Fraser stores.
Expansion is planned into overseas markets which
Seafolly has built to 25% of its business, with outlets opening up
in Switzerland, Austria, Holland, France and even Iceland. Anthony plans
to take that to 50 percent in the next couple of years.
In March 2003 Seafolly announced a partnership with
international sportswear giant, NIKE Inc. to design, manufacture, market
and distribute Nike Swimwear in Australia, New Zealand and Asia.
Nike Swim will be a serious entry into the international
arena of competitive swimming with designs reflecting the latest in technology
fabrics. Product categories under the Nike Swim brand will include
men's and ladies swimwear, and accessories such as goggles, swim caps, kick
boards, nose clips and ear plugs.
Seafolly is the colour of sunset across the Nullabor,
the patterns of sunlight on the Indian Ocean and the ever-changing face
of the Australian landscape.
Seafolly is a style, a colour and a perfect fit for
You can visit
their web site by clicking: Seafolly
1300 130 715
Tel: 61 2 9565 3888
Fax: 61 2 9557 3086
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