Help Reduce the use of Anorexic Models - Think Tank Article presented by Apparel Search

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The following message has been provided to Apparel Search by one of our web site viewers.  This viewer wanted to express her opinion, and it is our pleasure to give her the forum to do so.  We agree with much of what she says...  Therefore, it is our pleasure to present her comments to you.

In Spain, the government has done a wonderful, humane, and kind thing to their women. What the Spanish government did was now intervene in the fashion industry and allow women to be a normal BMI, and not anorexic, in order to participate in fashion shows.

I would love to have the American Designers take a stand on this as well and guide fashion designers and magazines to have only women with normal
BMI's participate in fashion shows and magazine advertising. This will help prevent deadly eating disorders and drug abuse from women who are taking dangerous steps in order to be thin like the models shown in ads. Each year, thousands of American girls die from eating disorders. I also have suffered from eating disorders and I am heartbroken at my niece continually crying because she is not as thin as the models in magazines or the actresses on television. I think this issue would be a dramatic win for the fashion industry because it not only illustrates goodwill but it will also prevent lawsuits in the future as the door will begin to open when women who suffered eating disorders will be able to take suit at the fashion industry for having a part in their disorders.

Article on Spain
articles.news.aol.com/news/_a/spanish-fashion-show-rejects-skinny/20060908152209990004

Spanish Fashion Show Rejects Skinny Models
By DANIEL WOOLLS, AP


MADRID
, Spain (Sept. 9) - Spain's top fashion show has turned away a slew of models on grounds they are too skinny - an unprecedented swipe at body images blamed for encouraging eating disorders among young people.  Organizers of the pageant, known as the PasarelaCibeles, used a mathematical formula to calculate the models' body mass index - a measure of their weight in relation to their height - and 30 percent of the women flunked, said the Association of Fashion Designers of Spain.  The association said Friday it wanted models at the show running from Sept. 18-22 to project "an image of beauty and health" and shun a gaunt, emaciated look.

The decision was made as part of a voluntary agreement with the Madrid regional government, said Jesus del Pozo, a designer who is part of the association, said Thursday.

Last year's show, also called Madrid Fashion Week, drew protests from medical associations and women's advocacy groups because some of the models were positively bone-thin.  This time the Madrid regional government decided to intervene and pressure organizers to hire fuller-figured women as role models for young girls obsessed with being thin and prone to starving themselves into sickness, said Concha Guerra, deputy finance minister of the regional administration. Fashion shows, Guerra said, "are mirrors for many young women."

Del Pozo said this was the first time skinny models have been snubbed at a major international fashion show.  Ryan Brown, director of marketing and public relations in North America for the Elite modeling agency in New York City, agreed. "It is very unprecedented," said Brown, who has nothing to do with the Spanish show.  He welcomed the decision saying "I think it is great to promote health."

Madrid's show, which features mainly Spanish designers, is not as prestigious as catwalks in Paris or Milan but "it is not at the bottom of the pile," he said.

The impact of rejecting skinny women would have been greater at those other glitzier venues. Still, he said, "I am sure the industry is taking note."

The body mass index is a tool for doctors who study obesity. It is calculated by dividing weight in pounds by height in inches squared, and multiplying that total by 703.

If the resulting number is between 18.5 and 24.9, the person's weight is normal. Below 18.5 they are underweight. In the case of the Madrid show, organizers rejected women with indices under 18.  Brown of the Elite agency said fashion shows reflect the tastes of clothing designers, who for now prefer the Kate Moss look as opposed to the curvier dimensions of models such as Cindy Crawford in years past.  "They don't want voluptuous girls any more," he said. "It would be nice if fashion got back to that."

The above Think Tank article was Posted on Apparel Search September 2006

If you have thought provoking ideas that are relevant to apparel or textiles, please share your ideas with the Apparel Search Think Tank.
 

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