in Singapore is the fashion trade gateway for East West Exchange in
Asia. BLUEPRINT is a key pillar trade event of Asia Fashion Exchange
and the sister event of Singapore Fashion Week. Blueprint Group Pte Ltd
was set up in 2011 as a joint venture by co-organisers Textile and
Fashion Federation of Singapore (TaFf), MP Asia and Mercury Marketing &
This apparel trade show has seen a rising exhibitor
attendance, high profile buyer database and in-house expertise, and a
360 degree experimental tradeshow platform. The tradeshow held in May,
specializes in launching Pre-Spring collections. It represents
fresh-and-forward womenswear, menswear and accessories from Asia’s best
emerging and established talents, as well as guiding international
brands looking to enter Asian markets. This industry event has a
host of designers and buyers from countries like Singapore, Thailand,
Malaysia, Indonesia, Philippines, China, Taiwan, Hong Kong, Korea,
Japan, Australia, United Kingdom, France and America.
Apart from its foundation as a tradeshow, the other
core facet of BLUEPRINT is EMPORIUM, a two-day off-shoot of the
tradeshow that allows consumers to partake in the gathering of designers
with a massive shopping and lifestyle event. At this event, consumers
cull samples, limited edition items, and off-season collections.
Many of which was never before stocked in Asia.