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Gadzooks to Educate with Candie's

From: ASAP


Gadzooks, Inc. (Nasdaq: GADZ) announced today that it has teamed up with Candie's Inc. and The Candie's Foundation to help educate teens about the consequences of teenage pregnancy. The Gadzooks' junior buying team partnered with Candie's, Inc. and designed a collection of t-shirts that will be sold exclusively in Gadzooks' stores and Candie's company-owned retail stores. Gadzooks will donate a percentage of net sales generated by the t-shirt collection to The Candie's Foundation. The funds donated to the foundation will be used to educate America's youth about the consequences of teenage pregnancy through an extensive celebrity media campaign. The t-shirt program will be supported by a national print advertising campaign featuring actress Jenny McCarthy that will run in fashion magazines such as CosmoGirl and Seventeen. Gadzooks will provide marketing support by utilizing its in-store music video program throughout the months of May, June and July. The in-store videos will play public service announcements featuring cameos of celebrities speaking to teenagers as peers to help them make responsible and educated decisions that will affect the rest of their lives. Gadzooks' president and chief merchandising officer, Paula Masters stated, "We are proud to be a part of such an important mission and look forward to the continued partnership with Candie's, Inc. and The Candie's Foundation." Candie's Inc. is a leading designer and marketer of young women's footwear, apparel and accessories under the Candie's and Bongo brands. The company distributes its products through better department and specialty stores nationwide, as well as through 14 company-owned stores and specialty stores internationally. Additionally, the Candie's brand is licensed for the manufacture, sale and distribution of fragrances and cosmetics, handbags, sunglasses, watches, apparel and cell phone accessories. Candie's Inc. operates www.candies.com and www.candiesinc.com . Dallas-based Gadzooks, Inc. is a specialty retailer of casual apparel and related accessories for young men and women principally between the ages of 14 and 18. Established in 1983, Gadzooks currently operates over 425 mall- based stores in metropolitan and middle markets in 40 states. Gadzooks operates www.gadzooks.com , an interactive site for teens to visit on the web

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