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Hart Schaffner Marx Launches Web Site

From: ASAP


AGENCY.COM Ltd., a leading interactive marketing and technology agency, announced today the launch of a new Web site for Hart Schaffner Marx, a leading manufacturer of men's apparel since 1887. The redesigned site, http://www.hartschaffnermarx.com/ , extends Hart Schaffner Marx's enduring reputation as a quality manufacturer of fine men's clothing online.

The launch of HartSchaffnerMarx.com coincides with the release of a new print campaign in the Wall Street Journal, which can be previewed on the site. With a new conservative resurgence in the workplace, the suit is making a comeback. Whether new to the corporate world or recovering from the business casual revolution, Hart Schaffner Marx provides its customers a polished and confident look informed by today's style.

The site showcases Hart Schaffner Marx's product superiority and attention to customer satisfaction, actively demonstrating this commitment through a user-centric interface. Featuring fresh apparel from Hart Schaffner Marx's spring suit line, the goal of the site is to increase awareness of the Hart Schaffner Marx brand, build a direct relationship with consumers and help drive traffic to better department and specialty store retail partners.

"The Web is an important channel for building relationships directly with our customers," said Jerry Marxhausen, Vice President and National Sales Manager, Hart Schaffner Marx. "AGENCY.COM has helped us create a user-friendly Web site that clearly demonstrates our commitment to the needs of our customers and the superior quality of our clothing. We have more than a century of experience in men's wear and the new HartSchaffnerMarx.com is an extension of that heritage."

By enhancing the customer's online experience based on their specific needs, AGENCY.COM is helping Hart Schaffner Marx achieve its goals of building its customer relationships and retail traffic. New site features include:

* Style Advice: Users are provided attire suggestions based on the type of event they are attending -- job interview, client call, trade show or conference, evening wedding, daytime wedding, dinner with friends -- as well as tips on how to build a wardrobe.

* Edward the Image Consultant: An online image consultant offers site visitors advice on frequently asked questions such as, "Should my belt match my shoes?" as well as answers to users specific style questions.

* Style Updates: Visitors can stay in style by signing up to receive information on seasonal line launches and trends throughout the year.

"We want HartSchaffnerMarx.com visitors to develop an appreciation and preference for Hart Schaffner Marx products," said Stephen Thompson, Vice President of Creative Services, AGENCY.COM. "By developing a trusting relationship with visitors, they will be encouraged to locate a retailer and try on Hart Schaffner Marx products. Ultimately they will likely request Hart Schaffner Marx by name and have a better understanding of the style and quality Hart Schaffner Marx delivers."

About Hart Schaffner Marx

For over a century, Hart Schaffner Marx continues to be recognized as the authority in high-quality men's tailored clothing. The collection of finely tailored suits, sport coats, trousers and outerwear endures with an unprecedented relevance and ultimate customer satisfaction. For more information, please visit http://www.hartschaffnermarx.com/ .


AGENCY.COM is an interactive marketing and technology agency. Since 1995 the company has built world-class, customer-focused Web sites, intranets and extranets, supported by interactive marketing and advertising campaigns through the Company's itraffic subsidiary. AGENCY.COM's work involves rigorous usability testing, customer research, site analytics and technologies such as e-commerce systems, content management and personalization tools. The Company's focus throughout is on using interactive technology in the most cost-efficient way to create superior service experiences that deliver value to businesses and customers alike. AGENCY.COM's interactive solutions have helped many market-leading brands including -- 3M, British Airways, KeySpan, Reuters, T-Mobile UK and Visa -- not only acquire and retain customers, but also increase their lifetime value. AGENCY.COM is headquartered in New York and has offices in Amsterdam, Boston, Chicago, Dallas, London and San Francisco. For more information, please visit http://www.agency.com/ .

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