MEDIA ALERT MEDIA ALERT MEDIA ALERT 3/15/05
WHAT: SAN PAREDES by Paul Magalad – Installation Show Mercedes Benz Fashion Week LA
WHO: Attending will be high-level media, including Fern Mallis and the 7th on Sixth team, WGSN trend service, WWD editors, Vogue France, E! Entertainment, KTLA, KORN, 100.3 The Beat, LA Magazine, Hollywood costume designers from The L Word, and numerous others. Guest DJ’s Darryl and Arian will duel for best crowd-pleasing beats.
CONFIRMED: Dressed by the designer will be Mayte Garcia, Bai Ling, Cher Calvin (KTLA news anchor) Eugenia Yuan (Mail Order Wife). Others confirmed are LaToya Jackson, The cast of Apprentice, Danny Teeson (Queer Eye for the Straight Girl), Tatyana Ali, Amanda Byram (host, Paradise Hotel, Swan) celebrity photographer John Aigner (Nikki Hilton, Wolfgang Joop) and others added daily.
WHEN: This Thursday, March 17, 2005, from 7:30pm to 10pm.
WHERE: Gallery 825 825 N. La Cienega Blvd. Los Angeles, CA 90069
CONTACT: Debra Stevenson @213-624-1070 email@example.com
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ABOUT THE EVENT & SPONSORS:
The Los Angeles Art Association and Apparel Search will co-sponsor a presentation for avant-garde apparel firm SAN PAREDES designed by Paul Magalad. The installation show will integrate live models, abstract art and a guest DJ, taking place on March 17, 2005 from 7:30pm – 10pm.
Australian-born Paul Magalad designs the iconoclastic SAN PAREDES collection, counting Hilary Swank, Marissa Tomei and Shirley Manson as just a few of his adventurous supporters. He outfitted Mrs. Hubert Davis on the red carpet (2005 Oscar Nomination “Hardwood”) and Lindsey Lohan in “Freaky Friday.”
The Los Angeles Art Association provides emerging, undiscovered artists and the public with unique exhibitions and programs as well as a forum for exchange and education through lectures, workshops and networking opportunities.
Apparel Search, a leading online resource for the fashion industry, provides free data and links to all major fashion publications. Founded in New York, the organization covers and reports on fashion events nationwide.
The show is produced by The Skyline Studios, a full-service design firm in the Fashion District. Founded 2 years ago by Carlos Alberto Gutierrez and Debra Stevenson, the studio offers interdisciplinary support to the Interiors, Graphics and Fashion communities. “We design for many brands showing during Fashion Week” sites Debra “but hosting this event is a more visceral way of showcasing local talent.”
Full capacity attendance is expected at this event, which coincides with the Marc Jacobs store opening and Bliss events on the same night and only 2 blocks away. Buyers and members of the press are encouraged to take advantage of the proximity and attend all 3 festive soirées.
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