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bloomingdales.com offers an exclusive sneak preview of their

holiday web site at the annual "Holiday Press Preview" event,

where Bloomingdale's Department Store will present the most highly

anticipated merchandise for this year's gift giving season.

bloomingdales.com has consistently been the premiere gift

destination for the holiday shopper. Last month, a study conducted

by Jupiter Media Metrix ranked bloomingdales.com as one of the top

five sites for unique visitors to a retail site for women 18+.

This holiday season, the site introduces the following host of

new, dynamic features to bring the magic of the in-store shopping

experience online.

Top Ten Gifts

For quick and easy gift giving, bloomingdales.com will offer the

online shopper a variety of Top Ten gift lists. The lists will be

updated weekly, including "Top Ten Most Popular," "Top Ten

Only@Bloomingdale's" and "Top Ten Gifts Under $100."

Bloomingdale's will also feature an interactive window display at

the 59th St. store, providing customers the option to "beam" the

lists to their Personal Digital Assistant (PDA) handheld devices.

Wish List

For simple and organized gift giving, bloomingdales.com offers the

online wish list. Customers can manage and share gift ideas, add

items to their wish lists as they browse the site, and email the

lists to family and friends. The Wish Lists can also be printed

for quick and easy reference when shopping for gifts in-store and

through the catalog. Wish Lists are available after customers

register with the site.

Bloomingdale's and The World Wildlife Fund

bloomingdales.com premieres the exclusive edition of the colorful

and spirited World Wildlife Fund Snowglobe. A portion of the sales

proceeds are donated to the World Wildlife Fund, the largest

privately supported international conservation organization in the

world, committed to protecting endangered species, saving

endangered species and addressing global threats. Bloomingdale's

continues to uphold a long tradition of commitment to

philanthropic organizations with this latest affiliation.

Making of the Windows

The Bloomingdale's windows are legendary. This year, the window

designers take bloomingdales.com shoppers behind-the-scenes,

giving them a sneak peek at everything it takes to assemble the

window displays, from theme and merchandise selection to the

finishing touches. Bloomingdales.com will present the celebrated

making of the windows via online webcast, complete with the highly

anticipated official window unveiling. Last year's windows were

debuted by the popular group *NSYNC. Plans for this year's event

are still under wraps.

Holiday Survival Tips

Surviving the holidays has never been easier with the new tools

offered on bloomingdales.com. Bloomingdale's leading home experts

have created an online holiday home planning section that

showcases the top holiday trends and offers advice in home

furnishing, decorating and party planning. The online Holiday Shop

will also provide the latest trends in holiday apparel and gift

giving.

About Bloomingdale's Direct

Bloomingdale's Direct is a direct-to-customer subsidiary of

Federated Department Stores, Inc., encompassing bloomingdales.com

and Bloomingdale's By Mail. Bloomingdale's Direct collaborates

with the Bloomingdale's department store division to strengthen

the company's multichannel retail approach and extends the

Bloomingdale's in-store experience and luxury brands online and by

mail. Customers can access a best of Bloomingdale's assortment for

gift giving, leading designer apparel and home furnishings, as

well as a complete bridal registry. Bloomingdale's Direct is

headquartered in New York City and reports to the Federated Direct

division.

About Federated Direct

Federated Direct is the direct-to-customer division of Federated

Department Stores, Inc., encompassing direct mail and e-commerce

businesses. Headquartered in New York City, Federated Direct

includes Macy's Direct (online and catalog), Bloomingdale's Direct

(online and catalog), and Fingerhut Companies, Inc. Working

closely with the department store divisions, Federated Direct is

responsible for leveraging the company's multichannel retail

strategy.

About Federated Department Stores

Federated (NYSE:FD), with corporate offices in Cincinnati and New

York, is one of the nation's leading department store retailers,

with annual sales of more than $18.4 billion. Federated currently

operates more than 440 stores in 33 states and Puerto Rico under

the names of Macy's, Bloomingdale's, The Bon Marche, Burdines,

Goldsmith's, Lazarus and Rich's, as well as macys.com,

bloomingdales.com and Bloomingdale's By Mail. The company also

operates the Fingerhut catalog and e-commerce subsidiary.

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