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bloomingdales.com offers an exclusive sneak preview of their
holiday web site at the annual "Holiday Press Preview" event,
where Bloomingdale's Department Store will present the most highly
anticipated merchandise for this year's gift giving season.
bloomingdales.com has consistently been the premiere gift
destination for the holiday shopper. Last month, a study conducted
by Jupiter Media Metrix ranked bloomingdales.com as one of the top
five sites for unique visitors to a retail site for women 18+.
This holiday season, the site introduces the following host of
new, dynamic features to bring the magic of the in-store shopping
experience online.
Top Ten Gifts
For quick and easy gift giving, bloomingdales.com will offer the
online shopper a variety of Top Ten gift lists. The lists will be
updated weekly, including "Top Ten Most Popular," "Top Ten
Only@Bloomingdale's" and "Top Ten Gifts Under $100."
Bloomingdale's will also feature an interactive window display at
the 59th St. store, providing customers the option to "beam" the
lists to their Personal Digital Assistant (PDA) handheld devices.
Wish List
For simple and organized gift giving, bloomingdales.com offers the
online wish list. Customers can manage and share gift ideas, add
items to their wish lists as they browse the site, and email the
lists to family and friends. The Wish Lists can also be printed
for quick and easy reference when shopping for gifts in-store and
through the catalog. Wish Lists are available after customers
register with the site.
Bloomingdale's and The World Wildlife Fund
bloomingdales.com premieres the exclusive edition of the colorful
and spirited World Wildlife Fund Snowglobe. A portion of the sales
proceeds are donated to the World Wildlife Fund, the largest
privately supported international conservation organization in the
world, committed to protecting endangered species, saving
endangered species and addressing global threats. Bloomingdale's
continues to uphold a long tradition of commitment to
philanthropic organizations with this latest affiliation.
Making of the Windows
The Bloomingdale's windows are legendary. This year, the window
designers take bloomingdales.com shoppers behind-the-scenes,
giving them a sneak peek at everything it takes to assemble the
window displays, from theme and merchandise selection to the
finishing touches. Bloomingdales.com will present the celebrated
making of the windows via online webcast, complete with the highly
anticipated official window unveiling. Last year's windows were
debuted by the popular group *NSYNC. Plans for this year's event
are still under wraps.
Holiday Survival Tips
Surviving the holidays has never been easier with the new tools
offered on bloomingdales.com. Bloomingdale's leading home experts
have created an online holiday home planning section that
showcases the top holiday trends and offers advice in home
furnishing, decorating and party planning. The online Holiday Shop
will also provide the latest trends in holiday apparel and gift
giving.
About Bloomingdale's Direct
Bloomingdale's Direct is a direct-to-customer subsidiary of
Federated Department Stores, Inc., encompassing bloomingdales.com
and Bloomingdale's By Mail. Bloomingdale's Direct collaborates
with the Bloomingdale's department store division to strengthen
the company's multichannel retail approach and extends the
Bloomingdale's in-store experience and luxury brands online and by
mail. Customers can access a best of Bloomingdale's assortment for
gift giving, leading designer apparel and home furnishings, as
well as a complete bridal registry. Bloomingdale's Direct is
headquartered in New York City and reports to the Federated Direct
division.
About Federated Direct
Federated Direct is the direct-to-customer division of Federated
Department Stores, Inc., encompassing direct mail and e-commerce
businesses. Headquartered in New York City, Federated Direct
includes Macy's Direct (online and catalog), Bloomingdale's Direct
(online and catalog), and Fingerhut Companies, Inc. Working
closely with the department store divisions, Federated Direct is
responsible for leveraging the company's multichannel retail
strategy.
About Federated Department Stores
Federated (NYSE:FD), with corporate offices in Cincinnati and New
York, is one of the nation's leading department store retailers,
with annual sales of more than $18.4 billion. Federated currently
operates more than 440 stores in 33 states and Puerto Rico under
the names of Macy's, Bloomingdale's, The Bon Marche, Burdines,
Goldsmith's, Lazarus and Rich's, as well as macys.com,
bloomingdales.com and Bloomingdale's By Mail. The company also
operates the Fingerhut catalog and e-commerce subsidiary.
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