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Fingerhut Selects Angara

From: ASAP
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Angara, a leading provider of hosted marketing optimization applications, today announced that Fingerhut Companies Inc., an industry-leading direct marketer, has selected the Angara Marketing Optimization Suite(TM) to help maximize the profitability of its online business. Fingerhut.com will use Angara's suite of hosted applications to help leverage its existing investments in online marketing software technology.

Utilizing Angara's suite of hosted applications, which includes the recently launched Angara Accelerator(TM), Angara's real-time content optimization solution, Fingerhut can now ensure that 100% of the visitors to its Web site, whether first time visitors or returning customers, will be presented with relevant content and merchandise in real-time. Angara enables Fingerhut to present multiple offerings to visitors, and to analyze the effectiveness of these offerings, automatically promoting winning offerings in real-time. Fingerhut's goal is to significantly improve its key success metrics including the conversion rate of visitors to buyers, catalog requests, and dollars per visit.

"The Internet has held the promise of 'real-time' marketing and merchandising for some time now," said Michael Sherman, president of Fingerhut. "We feel this provides an enormous opportunity to convert new customers and improve our overall profitability via the online channel, and we are excited to be working with Angara to increase our success in this area."

"Fingerhut is a recognized leader in offline direct marketing. We are excited that Fingerhut has selected the Angara Marketing Optimization Suite for its innovative optimization capabilities to improve their Internet business profitability," states Mark Metcalfe, president and CEO of Angara. "The marriage of state of the art technology with traditional direct marketing and merchandising techniques is where Angara truly excels in bringing value to premier direct marketers like Fingerhut."

About Fingerhut

Fingerhut Companies, Inc. is a leading database marketing company selling a broad range of products and services direct-to-the- consumer through catalogs, direct marketing and the Internet. The company is a wholly owned subsidiary of Federated Department Stores, Inc. (NYSE:FD). Based in Minnetonka, Minn., Fingerhut is the second largest consumer cataloger in the country. In addition to the Fingerhut catalog, the company publishes Figi's, Old Pueblo Traders, Bedford Fair, Willow Ridge, Brownstone Studio, Lew Magram and Popular Club. Fingerhut can also be found on the Internet at www.fingerhut.com and www.fingerhut.com/espanol.

About Angara

Angara is a leading provider of hosted marketing optimization applications, providing marketers and merchandisers with business tools they need to plan, act and analyze marketing campaigns simultaneously across multiple online channels. The Angara Marketing Optimization Suite marries the proven capabilities of traditional direct marketing with the innovative capabilities provided by the Internet to deliver quantifiable ROI improvements to online marketers.

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