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Burberry has designed a special edition scarf in support of Fashion Targets Breast Cancer, a charitable initiative of the CFDA Foundation Inc. The scarf, a wool muffler, translates Burberry's signature stripe in shades of pink and ivory. 30% of the retail sales of the scarf will be donated to breast cancer charities throughout the United States. (Photo: http://www.newscom.com/cgi-bin/prnh/20010905/NYW021) To promote the scarf, ads, in-store signage and hangtags have been created featuring a colorized black-and-white photograph by Mario Testino of Kate Moss wearing the scarf. Ads will run in the October issues of key fashion publications. The scarf will be sold exclusively in all Burberry stores in the United States, all Saks Fifth Avenue stores nationwide during October, which is Breast Cancer Awareness Month. In a similar endeavor in the United Kingdom, Burberry will be selling the scarf in their London flagship with 30% of retail sales donated to Breakthrough Breast Cancer.
Burberry, the original British luxury brand, was founded in 1856. With headquarters in London and New York, the Company currently has 59 directly operated stores worldwide.
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