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From: ASAP


Industry (212), the largest apparel and accessories trade show in New York City, announces today that Lloyd Boston, a style contributor for the Today show and Style Channel co-host, will hold a book signing of Make Over Your Man: The Woman’s Guide to Dressing Any Man in Her Life, on the show floor at the Jacob Javits Convention Center in New York City on Tuesday, September 30th at 1:00. Complimentary copies of the book will be given to attendees on a first-come basis while supplies last.

Lloyd Boston has made a name for himself as the fashion industry’s leading style expert by sharing style advice and signaling trends on MTV, NBC’s Today Show, Fox Good Day New York, ABC’s The View, and BET, to name a few. Recently, Boston earned a place on Crain’s “Forty Under Forty” list of notables and received a Rising Star Award Nomination for New York’s prestigious Fashion Group International. He is also the author of the Los Angeles Times best-selling style book Men of Color: Fashion, History and Fundamentals.

“We are excited to have Lloyd Boston make an appearance at Industry (212),” says Marilyn Harrington, General Manager East Coast Fashion Group. “Lloyd is a fashion guru who has an incredible talent for turning fashion trends into styles that are accessible to everyone.”

Make Over Your Man is the first-of-its-kind style guide for women on how to bring out the very best in the men they love. Covering style from head to toe, the book includes a comprehensive quiz, instructive charts and color photographs, Q & As, and a retail resource. With his energizing humor, Boston guides readers through the ins and outs of everything from suits to casual clothes, outerwear and even grooming. The book also features ten candid celebrity makeovers such as makeup artist/entrepreneur Bobbi Brown and her husband, Steven, The View’s Star Jones and friends and fashion designer Cynthia Rowley and Tony-winner Alan Cummings.

Featuring over 600 apparel and accessories exhibitors, Industry (212) showcases the fastest growing segments of the fashion marketplace: Accessories, Casual Lifestyle/Better, Junior, Streetwear, and Young Contemporary/Contemporary. The event attracts more than 7,000 key buyers from specialty stores, major department stores, national chains, mass merchants, mail order and internet sites, as well as buying offices. The show open Monday, September 29th and runs through Wednesday, October 1st.

Industry (212) is an affiliate of MAGIC International, a subsidiary of Advanstar Communications. MAGIC International is the world’s largest and most widely recognized organizer of trade shows in the apparel industry. MAGIC International produces the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and The Edge. For more information on Industry (212), please visit www.industry212.com. For more information on MAGIC International, visit www.magiconline.com.

Industry (212) is produced by Advanstar Communications, Inc., a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 105 business magazines and directories, 80 tradeshows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has nearly 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

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