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Sometimes a name says it all. With names like Top Trenz, Lip Service, Beyond Mars and Baby Phat Accessories for exhibitors at the upcoming Industry (212) show, you can expect to see some interesting and unusual things. With its more than 1,500 apparel and accessories lines shown by 500 exhibitors from the hottest, highest volume segments of the fashion marketplace: Accessories, Casual Lifestyle/Better, Young Contemporary/Contemporary, Streetwear and Juniors — Industry (212) will not disappoint. Taking place at the Jacob Javits Convention Center in New York City, May 4 - 6 2003, Industry (212) is the place for buyers to discover the latest fashion trends to integrate into their collections.

In Accessories, the emphasis is on unique items that express individuality and a sense of fun. From JenAprile that means one-of-a-kind suede handbags in bright colors with hand painted floral designs and lined in novelty fabrics. The whimsical handbags from Kristin Lee are made with bright colored quilted fabrics embellished with fringe and beads. Mango Tree, known for its silk bouquet evening bags, will be launching a complete leather line, including some fun and flirty lipstick cases. Anna’s Vintage Designs offers unusual hand painted porcelain jewelry which marries Old World techniques with contemporary styling in fashion forward colors. Hat Stack/Hat Shack will show bucket hats in chenille mixed with wool and scarves playfully adorned with fringe all around. Pacific Standard Watch Company will exhibit its funky streetwear-inspired timepieces.

Since there’s a fine line between cosmetics and accessories, it’s not surprising to find some cutting-edge cosmetic companies among the exhibitors. From Fira Cosmetics, one of the most

popular teen cosmetics lines, expect to see encores to their lip gloss cell phones and CD swirls. Also hot this season and a huge hit with teens and young adults is the body and hair glitter, which exhibitor Jerome Russell will have on hand.

The focus is on sweaters throughout the Casual Lifestyle section. Avalin will introduce a hot new line of evening wear sweaters at the show, some of which combine the finest yarn with quality leather. The natural fiber company, Cut Loose debuts a line of sweaters made of 100% cotton. Of course, there’s a lot more than sweaters in this section. Case in point: Steel Pony, known for its distinctive trademark hand-dyeing process and hand-painted designs, will show its latest addition in yoga-wear for women. The offerings from Kiko/Kiko Comfortable Clothing LLC include items in the softest garment-dyed faux suede, velvet and corduroy. April Cornell introduces the “Global Bohemian” collection featuring a lot of embellishment, novelty details, handkerchief hemlines and menswear-influences.

In the Better category, expect to see comfy winter collections, beautiful, unique art-to-wear including knitted linen, hand-dyed items and evening tunics from Chrzaszcz Inc., as well as gorgeous suede hats from American Canyon/Carol Carr – Great Hats. Fall at Nanette Keller, a better missy lifestyle resource, is all about texture in mixed media looks, such as tapestry fabrics pieced with velvet and chenille.

Exhibitors bring the freshest looks from some of the industry’s most inspired lines in the Junior category. Funky People is all hippie chic designs, paisleys and patchworks, tie dyes and embroidery. Already known for fun lingerie and playful sportswear, Playboy will show some of their hottest items, including hipster silhouettes and boy short briefs. Glo Jeans will offer cargos and a “non-denim” satin cargo group. The father of funky footwear, Steve Madden will unveil its upcoming season’s coolest designs as will Tag Rag, which offers urban glam and urban sportswear to juniors.

It’s all about cutting-edge style and an attitude to match in Streetwear, with exhibitors showing their latest attention-grabbing designs. Bimbo will debut denim skirts and a jacket with their signature upside-down “b” appliquéd on them as well as loungewear, panties, and hip t-shirts.

A newcomer to this year’s show, G Mart will display its playful signature message tees. Also new to the show, Pink Spike exhibits its line of graphic designed t-shirts which have been treated to give them a vintage feel and look. Military looks are key at Illig with its “Metropolitan Commando” line. A favorite of musicians, club goers and teens, Serious will show minis, cargo looks and stripes. Also featured in this group is Ben Ryan, the four-year old men’s line from Los Angeles that has a European look to it and is a favorite with those in the electronic music scene.

The Young Contemporary category features new twists on old favorites. From the 125-year-old company, Brown Shoe is the hot Carlos Santana shoe line, Carlos, which includes sexy chic lugs, evening footwear, and a great assortment of boots. Also from Brown Shoe, the Dr. Scholl line unveils its first ever fall collection of shoes. A salute to sportswear from days past, Steven Vintage Designs will introduce a line of reconstructed sports jerseys which have been recycled into cute dresses, tube tops and shirts, as well as a denim bag collection made from old jeans.

A number of innovative lines can be found in the Contemporary section, such as the popular brand name, Silhouette Paris. Known for colorful knit wear tops and skirts, Bouncy Wear, will show intricately crocheted tops, hip handbags and hats. Jus D’Orange by Natanel will exhibit its popular line of cargo pants, as well as T-shirts, jeans and belts.

Industry (212) is an affiliate of MAGIC International, a subsidiary of Advanstar Communications. MAGIC International is the world’s largest and most widely recognized organizer of trade shows in the apparel industry. MAGIC International produces the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and The Edge. For more information on Industry (212), please visit www.industry212.com. For more information on MAGIC International, visit www.magiconline.com.

Industry (212) is produced by Advanstar Communications, Inc., a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 105 business magazines and directories, 80 trade shows and conferences, numerous Web sites, and a wide range of direct marketing,

database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The Company has nearly 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

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