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From: ASAP


Apparel Search Note: Parragon Books is not part of the apparel industry. However, the contract is notable for the range of services that APLL can provide.

Oakland, CA, London, Singapore, May 14, 2003: - APL Logistics (APLL), global provider of supply chain services, has won an international contract from UK-based publishing house Parragon Books to manage all Parragon's shipments from printing factories in Asia to outlets in the UK, Germany and the US.

The contract is notable for the range of services that APLL will provide. These include consolidation services in Asia, warehousing in the UK and Germany, and customs brokerage in Europe and the US.  APL Logistics Customs Brokerage Services, APLL's new partnership with Carmichael International Service, announced in February, will perform the US brokerage activities.

In addition, Parragon's supply chain will benefit from APLL's sophisticated IT systems which bring together complete supply chain data from multiple sources in one system, using it to provide effective exception management tools and a rapid corrective response based on the customer's business rules and priorities.

"Two APLL attributes impressed us over and above our normal expectations," said Paul Taylor, chief operating officer of Parragon Books. "Firstly the professional presentation of solutions involving great attention to detail, and secondly the ability to mobilise resources and execute decision-making worldwide - in essence being able to deliver a worldwide presence in a local context."

Peter Kristensen, APLL's director of sales and marketing for Europe, commented, "This contract is a first-class showcase demonstrating the comprehensive service that APL Logistics provides in Europe and worldwide. Our supply chain team is already working closely with Parragon and we are looking forward to full-scale implementation building up over the next few weeks."

The gain of the Parragon contract comes shortly after APLL celebrated the award for the Best Innovation for 2002 from prominent US retailer Limited Brands.


About APL Logistics APL Logistics is a global provider of supply chain management services. The company has some 4,500 employees in 55 countries. Sister company, APL, provides global container transportation services. Both are units of the Singapore-based NOL Group, a global logistics and transportation company engaged in shipping and related businesses.

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