Island Pacific, a division of SVI Solutions, Inc. (AMEX: SVI), and BIGresearch announced today that the two companies have formed an alliance. The alliance will provide retailers, suppliers and third party companies with an end-to-end information solution to forecast consumer demand, better utilize assets, merchandise, and develop strategy and market position.
"We are very excited about this opportunity because it will enable retailers to react to demand predicated on customer consensus," said Harvey Braun, chief executive officer of Island Pacific. "Customer demand is extremely fluid and retail margins are increasingly competitive. Retailers realize that consumers create demand in mostly rational behavior and execute their purchasing decisions accordingly. Clear winners are able to anticipate demand and provide the correct market focus.
Working with BIGresearch, we can help retailers anticipate competition instead of waiting for it to happen. Coupled with Island Pacific's product line, you can now plan and react according to actual consumer swings or changes. This is absolutely innovative in the retail space."
BIGresearch provides syndicated consumer intelligence from over 8,000 shoppers each month via the Consumer Intentions & Actions (CIA) database. Used by both the National Retail Federation (NRF) and the Retail Advertising & Marketing Association (RAMA), the CIA provides a forward look at where consumers are headed.
BIGresearch's Simultaneous Media Usage (SIMM™) database provides essential insights into the best methods to communicate with today's fragmented & transitory consumer. Marketing ROI guru, Dr. Don Schultz, of Northwestern University and an advisor to BIGresearch states, "It is critical for marketers and media to understand simultaneous media usage and exposure to determine what they are actually receiving from their media expenditures."
"This relationship is an excellent opportunity for Island Pacific, BIGresearch and the retail industry including its suppliers" said Gary Drenik, president of BIGresearch. "As more retailers recognize the importance of having the best consumer intelligence to manage their market shares, understand competitors and anticipate future demand, they will turn to Island Pacific and BIGresearch. We offer a total solution that integrates external consumer intelligence with retailers" in-house databases systems. The results are powerful.
Island Pacific is a supporting sponsor of the Small to Mid-sized Retailer (SMR) Solutions Center pavilion at Retail Systems 2003 and will be exhibiting in Booth #1335.
About BIGresearch BIGresearch is a consumer market intelligence firm that provides unique consumer insights that are gathered online utilizing very large samples of consumers. BIGresearch's syndicated Consumer Intentions and Actions survey monitors the pulse of more than 8,000 consumers each month to identify opportunities in a fragmented and changing marketplace. BIGresearch’s methodology provides the most accurate consumer information in the industry at a confidence level of +/- 1%. www.bigresearch.com.
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