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Consumer Guide

Sustainable Fashion for Consumers

Make thoughtful clothing choices and get more useful life from the garments you own.

Make thoughtful clothing choices and get more useful life from the garments you own. Create new combinations from existing pieces, experiment with layering, and notice which garments you actually wear. This can help identify useful styles and colors.

Choose thoughtfullyStart with your needs and lifestyle.
Check the detailsLook beyond size, price, or trends.
Care for clothingHelp garments stay useful longer.
Build confidenceUse practical, repeatable habits.

What to Know

Wear what you own

Create new combinations from existing pieces, experiment with layering, and notice which garments you actually wear. This can help identify useful styles and colors.

Buy intentionally

Consider durability, versatility, repairability, and whether an item suits your needs. Secondhand, rental, resale, and swaps may suit some purchases, depending on fit and availability.

Care and repair

Follow care instructions, repair minor damage, and store clothing correctly. These habits can extend useful life and delay replacement.

Evaluate claims carefully

Prefer specific, verifiable information over broad slogans. Look for details about fiber content, recycled materials, production standards, durability, and take-back programs.