LOUIS VERDAD Oct. 30, 2003

LOUIS VERDAD : Oct. 30, 2003

Although it's been a slow and steady climb for Louis, he's always had a strong fashion presence and communicated a consistent message to his loyal following. Working on a theme of 1950's Supper Club chic, Louis confirmed his preoccupation with Latin glamour in a slick production of coiffed updo's, garnet red lips, sculpted capris and boygirl pinstripe suiting. His vampish models delivered a theatrical runway rendering, artfully preening for the packed audience, blowing air-kisses at the press pit and taking their sultry, sexy walk backstage. Emphasis rested on Verdad's signature tailored suiting for this show, with nipped-in waists and exadurated shoulder lines. (These looks inspired Madonna's selection for the recent MTV awards, and garnered unprecedented coverage for the designer each time The Kiss scene was re-aired by media.) Dramatic grown-up dresses complemented the lineup in cookies-n-creme polkadots and spectator stripes with wide belted waists. City friendly separates included effortless low-waist trousers, Havana-style wide leg pants and a remarkable high waisted denim trouser that drew instant applause.

Referencing his tailor's acumen, Verdad showed a sampling of boucle (the ultimate lady's fabric for le suiting), repeated a favorite nautical detail of oversized buttons and offered a series of precision-fit military blouses with tonal Windsor-knotted ties, which had already become the must-have editorial item by the end of his glittering after-party.

Persistent press buzz has followed this show, including a special meeting with Vogue's Ana Wintour and calls from European firms.

LA Fashion October 2003