Benetton Group History & Historical Profile

Historical Record

July 2023 Summary : Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 4000 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation. The history of Benetton is built on innovation - seen in its bright colors, the revolution of the retail outlet, unique sales networks, and universal communications that have always been social talking points and aroused cultural debate - and now the firm has taken up the challenge of globalisation, with constant investments and a competent, flexible organisation that takes change in its stride. The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the strong, dynamic personality of the brands United Colors of Benetton and Sisley.

October 2013 Summary: Benetton Group is one of the best-known fashion companies in the world. Present in 120 countries with a network of over 6,500 stores, its total turnover exceeds 2 billion euro a year. The Group has a consolidated identity comprised of color, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the strong, dynamic personality of the brands United Colors of Benetton, Undercolors of Benetton, Sisley, Playlife.

Learn about the brands: http://www.benettongroup.com/group/business/brands