Claire's Stores

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Claire's is a specialty retailer of fashion jewellery, accessories and ear-piercing services for young women, teens, tweens and girls, long one of the defining mall retailers for that customer. The listed company behind it was taken private by Apollo Global Management in a $3.1 billion buyout in 2007. Claire's filed for Chapter 11 in March 2018 and again on August 6, 2025; in September 2025 Ames Watson agreed to buy its North American business and intellectual property for about $140 million, keeping at least 795 stores trading under the Claire's name.

Company Snapshot

Status: Operating — North American business acquired by Ames Watson in 2025 after a second Chapter 11 filing

Type: Private — Ames Watson

Headquarters: Hoffman Estates, Illinois, United States

Founded: 1961

Visit the Official Claire's Stores Website
Claire's Stores company profile

Company Profile

The February 2019 summary describes the business at its post-2018-restructuring scale: one of the world's leading specialty retailers of fashionable jewellery and accessories for customers aged 3 to 35, operating through its Claire's and Icing banners. Ear piercing is the signature service — free with a starter kit — and it turned a jewellery purchase into a rite of passage that brought generations of young customers into the stores.

The October 2013 summary records the earlier listed-era chain: more than 1,900 stores in North America and a growing European business, built on low-priced costume jewellery, handbags and hair accessories. That footprint, and the buyout debt taken on in 2007, are the two facts that explain the company's later history: the product formula stayed popular while the balance sheet twice forced a restructuring.

The range behind the name is fashion jewellery, accessories, handbags and ear-piercing services. Its customers are girls, tweens, teens and young women, in malls and online. That combination — what is sold, and to whom — is the simplest way to place Claire's Stores in the industry: it explains the company's costs, its competitors and the kind of news that moved its shares when it had them. A change in either half of the combination, a new product category or a new customer, is usually the first sign that the business described in the older summaries is turning into something different.

Scale should be read from the dated summaries with their dates attached. Store counts, sales descriptions and market positions quoted there were the company's own account of itself in that year, and they are the right basis for comparing Claire's Stores with the other companies in this section — a component supplier against a retailer, or a catalogue house against a mall chain — as long as each figure is compared with figures from roughly the same period.

For current dealings, the snapshot at the top of this page is the place to start: it gives the company's present status — Operating — North American business acquired by Ames Watson in 2025 after a second Chapter 11 filing — and links to the official website, which is where current product ranges, store information and investor or corporate contacts are maintained. Anything in the dated summaries that conflicts with the snapshot should be read as the older position: summaries describe the year they are dated, and the snapshot describes the company as it stands now.

The stock record matters because Claire's Stores sat at a point where fashion meets the public markets: investors following the shares were really following jewellery and piercing spending by girls and young women in malls. The dated company summaries gathered in this section were written for that audience, recording store counts, sales descriptions and company statements as they stood at the time. Read together with the current status above, they show both halves of the story — the business as it presented itself in its listed years, and what became of it afterwards.

Claire's Stores History & Historical Profile →

Common Questions

When did Claire's file for bankruptcy?

Twice: in March 2018, and again on August 6, 2025. After the second filing, Ames Watson bought the North American business and intellectual property for about $140 million.

Who owns Claire's now?

The North American business is owned by Ames Watson, which agreed in 2025 to keep at least 795 stores operating under the Claire's name.

What is Claire's best known for?

Low-priced fashion jewellery and accessories for girls and young women, and its ear-piercing service, offered in stores since 1978.

Company details such as leadership, ownership, store counts and web addresses can change. For the most current information, check the company's official website: https://www.claires.com/.

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