Cherokee Group History & Historical Profile

Historical Record

Cherokee Global Brands, a global brand ownership and marketing organization that manages a growing portfolio of lifestyle brands that it owns, in addition to brands that it creates and elevates for others, announced that it will be changing its name to APEX Global Brands (Nasdaq: APEX) to reflect the Company's expanded brand portfolio, marketing and design services, effective June 27, 2019 . APEX Global Brands owns and manages a growing portfolio of high-equity lifestyle brands. Brand management, curation, creation and elevation are all critical to our success as is partnering with best in class retailers, wholesalers, and brand experience partners. Connecting with our consumers is at the center of everything they do.

Below for historical reference: In January 2014, Cherokee acquired the worldwide Tony Hawk and Hawk signature apparel brands. In May 2015, Cherokee acquired casual lifestyle brand Everyday California. On September 10, 2015, Cherokee announced[5] Target would cease carrying the brand when its license expires on January 31, 2017. In October 2015, Cherokee acquired Flip Flop Shops, a franchise retail chain offering flip flops, casual footwear and accessories. In November 2016, Cherokee acquired the Hi-Tec and Magnum brands.

October 2013 Summary: Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group's Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).