October 2013 Summary:
Volcom says it's "youth against establishment"; however, this establishment
is firmly on the side of youth -- those skateboarding, surfing, and snowboarding.
The firm designs action sports apparel, footwear, and accessories for men,
women, and kids. It operates and licenses 40-plus retail stores and outlets
under the Volcom banner in the US and abroad. It also owns two Laguna Surf &
Sport stores in California, which sell branded merchandise for surfers and
beachgoers. Besides its own shops, Volcom sells its brand through department
stores, specialty retailers, and online merchants in the US and more than
40 other countries. Founded in 1991 by CEO Richard Woolcott, Volcom is owned
by France's Kering.
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