MOGU - Fashion Company Profile
MOGU Inc. is the Hangzhou online fashion and lifestyle platform company listed on the New York Stock Exchange as NYSE: MOGU - operator of Mogujie and Meilishuo, built around fashion content, community contributors and live streaming commerce.
Company Snapshot
- Status
- Operating - a Chinese online fashion and lifestyle platform, still listed and trading on the New York Stock Exchange in October 2026
- Type
- Public - MOGU Inc., listed on the New York Stock Exchange (NYSE: MOGU) since its December 2018 initial public offering
- Headquarters
- Hangzhou, China
- Founded
- February 2011, in Hangzhou, by Qi Chen, Xuqiang Yue and Yibo Wei; the Mogujie platform launched that year and merged with Meilishuo in January 2016
Company Profile
Company information is on the MOGU website, linked above. As an online shopping platform itself, MOGU carries no Amazon/eBay shop box here - it is a destination marketplace, not a brand sold through other marketplaces. The platform described in the earlier record - the Mogujie and Meilishuo sites and apps, the WeChat mini programs and the live streaming operation - remains the company's business, on a smaller scale than its peak years, and its shares were still trading on the NYSE in October 2026. The fuller record - the community of daily contributors and the thousand hours of daily live streaming as the company described them - is kept in full on the history page.
Currently, the filing states, MOGU's online platform includes the Mogujie.com and Meilishuo.com websites, the mogujie mobile app, the Meilishuo mobile app, the Uni mobile app and several WeChat Mini Programs. MOGU operates as an online clothing platform offering fashion, beauty and lifestyle products and accessories, and its engaging content comprises live video broadcasts, short-form videos, photographs and articles covering product reviews, fashion tips and brand fitting room material. The company serves customers in China. In 2017 it constructed a Mogujie WeChat mini program matrix and describes itself as the leader and eco-system creator of e-commerce on WeChat.
MOGU History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
MOGU History & Historical Profile →Common Questions
What is MOGU?
MOGU Inc. is a Chinese online fashion and lifestyle platform company, headquartered in Hangzhou and listed on the New York Stock Exchange (NYSE: MOGU). It operates the Mogujie and Meilishuo platforms.
When was MOGU founded?
In February 2011, in Hangzhou, by Qi Chen, Xuqiang Yue and Yibo Wei. Mogujie merged with Meilishuo in January 2016, and MOGU listed in New York in December 2018.
How does the MOGU platform work?
Through fashion content and commerce together: live video broadcasts, short videos, photographs and articles from merchants and fashion contributors (KOLs), with shopping built into the content.
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