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A leading player in the luxury industry, Prada Group is an experimental workshop of ideas.  Unfettered by preconceived style codes, the creations of the Group’s brands - Prada, Miu Miu, Church’s, Car Shoe and Marchesi 1824 - represent the answer to the exploration of society, at the same time, serving as precursors and pioneers of ever-changing scenarios. A perspective that places at the heart of its inspiring and operative principles basic values as uncompromised quality, valorisation of labour and freedom of creative expression.

Through her unconventional observation of society and her maverick ideas, Miuccia Prada defines a product culture based on a creativity that is in a constant state of evolution. A free unconstrained process that enhances the DNA of each brand ensuring uniqueness and exclusivity.

Prada Brand

Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. Through an innovative approach, which draws inspiration from an unconventional analysis of society, Prada elaborates codes that transcend trends. Style statements born from the passionate examination of disciplines that are, at times, apparently far from fashion, such as art, film and photography, resulting into creations that reinterpret reality from unusual perspectives. 

Miu Miu Brand

Miu Miu is the most unrestrained portrayal of Miuccia Prada’s creativity. Intentionally far from traditional aesthetic imagery, the brand conveys the essence of an emancipated and conscious woman. Miu Miu’s strength fluctuates between naïf spirit and iridescent subversion and it illustrates the most rebellious and seductive core of contemporary femininity.  Miu Miu was born in 1993 from the independent and unconventional spirit of Miuccia Prada. An outpost for the most refined femininity, a tangible expression of the energy conveyed by women’s natural contradictions and provocative personalities to contemporary society.

Marchesi 1824 Brand

Pasticceria Marchesi has embodied Milanese style since 1824. Excellent specialties, elegant spaces and impeccable service have accompanied moments of conviviality imbued with artisanal taste and sophisticated creativity.  Founded by the Marchesi family, the pastry shop is a hub of excellence where to fully experience the Milanese spirit of good taste. Immune from passing fads, Pasticceria Marchesi has remained faithful to its traditions steeped in history and to its artisanal products. Then as now, all specialties are prepared the old-fashioned way; skilfully handmade, using high quality ingredients.  Manufacturing tradition and timeless elegance represent the distinctive elements of the style journey of Church’s shoes that began with its foundation in 1873.  Learn more about Marchesi 1824.

Church's Brand

Church’s challenges the most formal style rules throughout all chapters of its history. A contemporary luxury repository of a centuries-old tradition leads customers through a journey that dates back to 1873. The brand remains true to the spirit of craftsmanship and British attitude with its creations and by updating its style codes. Learn more about Church's footwear.

Car Shoe Brand

The small rubber studs set on a deconstructed sole identify the iconic Car Shoe loafer since 1963. Stemming from a passion for race cars and fine handmade shoes, this timeless accessory has become part of the common imagery of travel and motors. In 1963 Italian artisan Gianni Mostile translates his passion for race cars and handmade shoes in a deconstructed loafer featuring a sole set on tiny rubber studs. An innovation that encloses intuition and passion. Car shoe - always identified with the loafer that has rapidly become a cult accessory, has been chosen by members of the jet set and prestigious politicians, such as John Fitzgerald Kennedy and Giovanni Agnelli.  Learn more about The Original Car Shoe.  You may also want to read our driving shoes blog post.

Learn more about the Prada Group.

Fondazione Prada

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