Augmented reality is important to the fashion industry in regard to ecommerce.
Augmented reality is essentially a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view. A composite view is a view that is an aggregate of multiple subviews. A composite view is a defined way of displaying attribute information that represents a more complete picture of an object.
Augmented reality also referenced as AR
can be defined as a system that incorporates three basic features: a
combination of real and virtual worlds, real-time interaction, and accurate
3D registration of virtual and real objects.
AR is transforming the way clothing companies engage with customers. This fabulous technology enables consumers to experience products such as shirts, dresses, pants, shoes, etc., from the comfort of their own homes. This technology gives people the ability to visualize fashion, jewelry and beauty products in real time.
See what clothes look like on you before you purchase them. Obviously a great tool. Try on a pair of new sunglasses without having to leave the house.
Virtual Reality is DIFFERENT than Augmented Reality
Virtual reality is the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. The major difference between AR and VR is the world you experience. With VR, you immerse yourself in a virtual world; whereas in augmented reality, you experience the “real world”. Applications of virtual reality include entertainment (particularly video games), education (such as medical or military training) and business (such as virtual meetings). Other distinct types of VR-style technology include augmented reality and mixed reality, sometimes referred to as extended reality or XR.
Through augmented reality, products are automatically personalized to the individual shopper, overlaid on their face, their body, or their world. AR try-on fashion and product visualization is exciting for online retailers.