Click Here to Discover How to Become a Boutique Owner

How to Start a Women's Clothing Store
Men's Wear Store, Bridal Boutique
or Children's Clothing Store

As a boutique owner, you choose the products and you set the prices, and then open your doors to customers eager to snap up your latest selections and show them off to all their friends.

Boutique owners are insiders to fashion trends long before the general public. You will have an opportunity to use your creativity every day, from creating window displays to putting together a knock-out ensemble for customers who value your expert advice.

Retail fashion is a solid business, with constant demand for new clothing products created by fashion designers and the ever-changing whims of celebrities. And boutiques are chic — people value the personalized service and attention they receive, the cozy ambiance, and the unique merchandize that only a boutique can offer.

If being a boutique owner sounds like the career of your dreams, the FabJob Guide to Become a Boutique Owner is for you! In this e-book you will discover how you can get started and succeed in the retail clothing business.

Guide author Debbra Mikaelsen is a fashion industry consultant who has been working in the fashion business for over 15 years. She has worked with fashion designers, apparel wholesalers, garment manufacturers, and clothing retailers, so she knows this business from top to bottom.

How to Start a Boutique Business

• Deciding what to sell in your boutique
  • Womens clothing boutique
  • Mens wear boutique
  • Bridal boutique
  • Childrens clothing boutique

• Choosing a specialty if you wish, for example some specialties in women's wear include:
  • Accessories
  • Business clothing
  • Casual wear/jeans
  • Formalwear
  • Lingerie
  • Hats
  • Maternity
  • Outerwear
  • Shoes
  • Sportswear
  • Swimwear
  • Special sizes: petites, plus-size, tall
  • Teen boutique
  • Yoga or active wear
• How to create a boutique business plan
• Choosing a name for your boutique
• Start-up costs, including sample start-up budgets for low-end and high-end boutiques
• Where to get start-up financing for your boutique
• An overview of options for your boutique: 
  • Buying an established boutique 
  • Opening a new boutique 
  • Boutique franchising 
• How to evaluate a potential location
  • Malls, strip malls, and stand-alone locations
  • The square footage you need
  • The neighborhood and business mix
• How to obtain your boutique merchandise
  • Where to buy it from
  • How much to start with
  • How to create the right “mix” of clothing
  • Placing orders for each season

• How to set your prices
  • Determining mark-up and margins
  • Strategic pricing techniques
  • Safely discounting merchandise
• How to manage your staff
  • Hiring and evaluations
  • Writing a cost-effective staff schedule
  • Bonuses and commissions
• How to handle your daily cash sales
• Theft prevention methods
• How to do a physical inventory
• Effective selling in a boutique
  • Customer service techniques that work
  • Attracting customers through free publicity and advertising
  • Keeping customers loyal with the “little extras”
• Hosting events like fashion shows, trunk shows, and sample sales

• Evaluating the wedding potential in your market
• Where to locate your boutique to attract brides (and where you’ll likely be wasting your time)
• Choosing and ordering your wedding gown inventory for your bridal salon
• Other services and products to offer to the wedding party to increase your income
• How to market your bridal boutique
• How to sell to brides-to-be

"A bridal boutique can be a rewarding and profitable boutique specialization. As a bridal boutique owner, you’ll help make the happiest day of a woman’s life even happier. You’ll also have a chance to be a part of the multi-billion dollar (and growing) wedding industry."
     — Pamela Skillings, Marketing and 
         Business Development Consultant,
         New York
         Pamela is one of the experts who
         contributed to this FabJob guide

• Valuable samples including:  
  • An explanation of what to put in each section of your boutique business plan with brief samples of each section 
  • Sample start-up budgets for a small boutique and a medium size boutique 
  • Sample merchandise and supply order forms
  • Sample boutique consignment agreement
  • Sample interview questions for boutique employees
  • Sample inventory count sheets
  • Sample staffing schedule and staff performance evaluation form
  • Sample new boutique press release
• Checklists you can use to evaluate:
  • competing boutiques
  • neighborhoods where you're considering locating your boutique
  • retail spaces
• How to get professional help to start a retail clothing store business 
• Ways to get your inventory for the least amount of money

It can save you many hours of research, help you avoid some common mistakes, and give you information you need to open your own boutique, whether you want to start a women's clothing store, men's wear store, bridal boutique, or children's clothing store.

This guide has been selling for up to $44.95 U.S. SPECIAL OFFER: If you buy the guide today, Wednesday, November 09, 2005 you can have this valuable insider information for the incredible price of only $29.97. You can earn back the price of the guide many times over your very first day in business. Plus this guide can help you start your own boutique business much more quickly and cost-effectively.

If you believe you deserve to have the career of your dreams, this guide is for you. It gives you what you need to know to open a boutique and become a successful clothing store owner.

Don't miss the opportunity to have the career of your dreams. If you are undecided, take advantage of our guarantee. Buy it, read it, and if you are not satisfied, your money will be refunded.

Ordering is fast, easy and safe. You will receive your guide within minutes. 

The guide is an e-book (a file we send to you by email which you can immediately read on your computer). It includes photos, color, and you can adjust the type size to make it as pleasant to read as possible. If you prefer to read the guide on paper you can print a copy from your own computer. FabJob.com donates a portion of the proceeds from the sale of each guide to protecting the rain forests.

Bonus CD-ROM Also Available: If you would like to have a back-up or spare copy of the guide, you can have it on CD-ROM for only $5 more (plus $5 shipping and handling). You will also receive the e-book so you can read it immediately.

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