Got a s(eco)nd? It
only takes a second to change the world
Fashion Article Posted April 30, 2007
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This August 27-29th in Las Vegas , Pool tradeshow will launch a new area entitled s(eco)nd, which will showcase new industry talent who are pionerring a positive environmental and social impact.
Pool, the incubator of new & emerging lifestyle fashion, began as a non-traditional forum to fulfill a need for the specialty boutique market. For the last 6 years, Pool has been a place where key retailers connect with innovative apparel & lifestyle designers. Continuing the progressive tradition, Pool is introducing s(eco)nd to fulfill the industry's need for a new breed of environmentally & socially conscious lifestyle brands that are emerging world-wide.
Director of Operations for Pool & creator of
s(eco)nd, Mindy Wiener says
Now, we have an opportunity to lead by
example on what is seemingly THE issue of our time. True visionaries
such as Fred Segal tried to introduce this concept over a decade ago but
he was too far ahead of the market. We recognize that timing is very
important in the fashion industry. We've been working to raise awareness
for the last few seasons but have not felt like the timing was quite
right to take a stand. Now, there is no doubt that (people) businesses
have become more aware & are implementing changes that are impacting the
industry. By introducing the thought that it only takes a s(eco)nd to
change the world, s(eco)nd will allow us to take a second look at how we
do business and will encourage our audience to rethink their most basic
day-to-day habits. We are proud to take a stand, paving the way to
greater change.
s(eco)nd will carefully hand-select each of the
brands being launched this August.
| ◊ August 27-29th in Las Vegas | |
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