Brief History of the MAGIC
Formerly known as the Men’s Apparel Guild in California, MAGIC was founded in 1933 as an association of Los Angeles area menswear manufacturers. In 1942, the association, known then as the Men’s Wear Manufacturers of Los Angeles, produced its first show, the Roundup, in Palm Springs. CA. In that same year, the association also began producing Market weeks in Los Angeles. Boyswear was officially added to the shows in 1946.

In 1948, the “Men’s Wear Manufacturers of Los Angeles” voted to change the name of the association and form a corporation. Since the membership had grown to include manufacturers outside Los Angeles, the name was changed to Men’s Apparel Guild in California, hence MAGIC.

The growth of MAGIC mirrored that of the California apparel market and in 1979, MAGIC opened its doors to manufacturers worldwide. Due to enormous growth, the show relocated from Los Angeles to Las Vegas in 1989.

In 1995, MAGIC expanded to include women’s apparel with the introduction of WWDMAGIC, a joint venture with Women’s Wear Daily.

In 1997, MAGIC purchased Children’s Trade Expo and launched MAGIC kids. Soon after in 1998 MAGIC International was acquired by Advanstar Communications and became a wholly owned subsidiary of Advanstar Communications, Inc.

In 2005, MAGIC occupies nearly 1 million square feet of exhibit space each show and attracts over 95,000 attendees from around the world. Buyers and sellers of men’s, women’s and children’s apparel and accessories converge twice a year in Las Vegas for one of the most influential business events in the fashion industry.

In 2005, Advanstar acquired Pool Trade Show and The Project Global Trade Show.

More about Advanstar Communications:
Advanstar Communications Inc. is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 55 expositions and conferences, 55 publications and directories, 75 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.

Fashion News Articles Regarding the MAGIC Fashion Trade Show
Three Day Show Format For MAGIC Marketplace
Fashion Event Article Posted February 8, 2008

MAGIC
WWDMAGIC
MAGIC kids
Sourcing Zone at MAGIC
Fabric at MAGIC
The Pool
Project Global Trade Show

Each February and August, the fashion industry converges on Las Vegas for one of the most influential four days in the business – the MAGIC Marketplace. Seventy years in the making, what started as a small group of manufacturers has developed into the preeminent fashion market in the world.

MAGIC connects a global audience of serious buyers and sellers of men’s, women’s and children’s apparel and accessories. Thousands of retailers spanning single store boutiques to mass market domestic and international chains come to the Marketplace to access more than 3,000 manufacturers showcasing over 5,000 brands and private label resources.

MAGIC International is the world’s largest and most widely recognized producer of trade shows for the apparel industry. The MAGIC Marketplace consists of five concurrent running events, providing the most comprehensive apparel and accessory offerings found anywhere in the world.

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