Don Emilio Pucci, Marchese di Barsento was a Florentine
Italian fashion designer and politician. He and his
eponymous company are synonymous with geometric prints in a
kaleidoscope of colors.
Setting up his atelier in the Pucci family’s grand palazzo in the heart
of Florence, Emilio began working closely with expert fabric manufacturers
in Italy to pioneer and patent revolutionary stretch fabrics that eschewed
the heavy, rigid fabrications largely in circulation at that time.
Contrary to his design contemporaries, Pucci was driven by the desire to
liberate women, granting them unprecedented freedom of movement. His
stretch silk and cotton jerseys were weightless, unlined, and
wrinkle-proof - precursors for a modern, travel-friendly wardrobe that
captivated a new generation of modern, active women.
It was during the ‘50s that Pucci began developing his signature
prints: graphic, abstract designs inspired by the world around him –
Sicilian mosaics, heraldic banners, Bali Batiks, and African motifs. It
was the first time that such pulsing geometric patterns had been
incorporated into clothing and the effect was highly original, so much so
that the international fashion press, smitten by his bold, radical
approach, crowned him “The Prince of Prints". Each print was like a work
of art born upon a silk canvas, framed with a decorative border and signed
in the artist’s name – “Emilio". He brought a luscious, bright color
palette to his craft.
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Pucci was driven by the desire to liberate women, granting them
unprecedented freedom of movement. His designs featured sensual,
free-flowing lines that followed the natural curves of the body -
effortlessly elegant clothing which took women from day to evening.
Additionally, Emilio offered a holistic design vision that ranged to
interiors, lingerie, eyewear, perfumes and more, providing an expanded
group of consumers with access to designer goods for the first time.
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