Men's Izod Shirts Guide
Directory and Information Regarding Men's Izod Shirts presented by Apparel Search
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Welcome to the worlds greatest guide to Men's Izod
Shirts. Are you actually looking for
Men's Izod Shirts? Well, we hope you are because the reality is that you have
found our men's Izod brand shirts page. In this area of the Apparel Search
directory, you will find all sorts of interesting information regarding Izod shirts
First of all, let's be clear that this type of shirt is not
actually a category of clothing. It is not specifically a type of shirt such
as a crew neck tee, turtle neck, etc. Technically this is a brand and not
an actual shirt category. Therefore, it probably should not even be in this
section of our website. However, we thought it was such an important concept
we thought it deserved special attention.
Izod (officially stylized as IZOD) is a clothing company
that produces dressy-casual clothing, sportswear for men, as well as footwear and
accessories. In 2016, the brand is part of PVH. It is perhaps best
known for its short-sleeved piqué polo shirt, formerly produced by Lacoste
and featuring the Lacoste crocodile on the left breast, now replaced
with a color-matching/coordinating crest and left sleeve embroidery.
Izod of London would become most notable for its pairing
with the Lacoste shirt company from 1952 to 1993. Vincent Draddy began to license
the Lacoste shirt to add prestige to the Izod line, but he couldn't find a market
for the then-expensive $8.00 retail price. After Draddy began giving the shirts
away to his famous friends, Dwight D. Eisenhower, Bing Crosby, Daniel Platt, and
John F. Kennedy, the shirts soon became popular with department stores. "Izod of
London" became a brand known simply as "Izod Lacoste". While the shirts were equally
Izod and Lacoste, they became abbreviated and popularized as "Izod" shirts (which
led to the ongoing misunderstanding that the famous "Crocodile" is the "Izod" trademark.)
The Izod Lacoste brand reached its height of popularity in the US during the late
1970s and became the signature 1980s "preppy" wardrobe item.
During the early 1990s, Izod Lacoste struggled to maintain
the market dominance it had enjoyed in previous decades. The initial reaction from
Crystal Brands (the brand owner at that time) was to separate the two names and
target two groups of customers at once; "Izod" was re-introduced as moderate pricepoint
apparel in department stores, while Lacoste was renamed "Lacoste Chemise", and re-positioned
as a luxury lifestyle brand.
Izod no longer had access to the crocodile logo.
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