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Wrangler is one of the oldest and most
popular
jeans brands in the
world. The brand is owned by the
VF Corporation, who also own
Lee,
JanSport and
The North Face,
amongst others.
Wrangler Jeans were first made by
Blue Bell, who acquired the
brand when they took over Casey
Jones in the mid-1940s. Blue Bell
employed
Bernard Lichtenstein ('Rodeo
Ben'), a Polish
tailor
who worked closely with cowboys, to
help design jeans suitable for rodeo
use. Wrangler Jeans were born. The
popular 13MWZ style, introduced in
1947, is still available worldwide.
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| The above article is licensed under the GNU Free Documentation License. From Wikipedia, the free encyclopedia ( http://en.wikipedia.org/wiki/Wrangler_%28Jeans%29 ). 1/21/06 |
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